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Global PrintExpo launches as a fully virtual exhibition

Global PrintExpo launches as a fully virtual exhibition

Resolve Business Management has announced the launch of Global PrintExpo, which it claims is the world’s first Virtual Exhibition and conference facility for the printing industry.  

In developing this concept, Show Directors Wayne Beckett and Chris Watson of RBM have used their longstanding technical experience of managing cloud-based products as well as their expertise in running large-scale printing industry exhibitions.  The show will open in June 2020.

Commenting on the venture, Beckett said: “We believe this is clearly the right time to launch a virtual print show, not just because of the present restrictions in attending physical trade shows, which will be in place for some time, but also because of the sustainability advantages and easier accessibility for visitors.

We know that a lot of companies are geared up for new product launches later this year and, with no current trade shows, this will have a massive impact on their businesses.  Global PrintExpo is designed to provide suppliers with a regular stream of enquiries throughout the year and they can use their stand URLs for further advertising and marketing opportunities outside of the exhibition.”

The Global PrintExpo Virtual Exhibition will work in the same way that a live exhibition does, except that anyone can visit the show 24/7 365 days a year, from anywhere in the world without the cost of flights and hotels.

The 10,000m² venue and all the stands will be rendered out to real physical dimensions, so that when the show opens in June 2020, visitors will be able to register and to navigate through the hall and visit stands, complete with 3D products, HD videos and literature downloads that will generate real time sales enquiries.

Exhibitors will be able to update the products on their stands with a range of interactive content that visitors can explore and download. Further, an intuitive search interface and interactive floor plan will ensure that the show is easy to navigate, and that the best content is always found first.

Another added advantage of a virtual exhibition is that exhibitors will be able to keep updating their stand or feature a different product each week, if required. Through their admin back office, exhibitors can also change the content, including videos and brochures as regularly as they wish.

In addition, Global PrintExpo will be running a monthly conference programme, where exhibitors can host seminars and demonstrations to a global market, while Resolve Business Management will also be working with various print associations around the world to produce country driven content. The conference programme will be promoted through the press and social media to help ensure that visitors keep returning to the show.

Once the event goes live in June, Global PrintExpo will invest massively in promoting the show around the world to end-users. Exhibitor VIP passes will be issued in the same way as traditional shows in order to drive visitor footfall.

Global PrintExpo is co-locating with another popular virtual trade show, which has received over 40,000 visitors since it opened in January. Global PrintExpo will be located in Hall #2 hosted on the V-Ex Virtual Exhibition platform.

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