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Going for growth

Going for growth


Signs & Labels Hereford has recently purchased a new Mimaki JFX200-2513 from Stanford Marsh Group Graphics (SMGG) in order to open up new markets.

Founded in 1999, the company has grown organically from small beginnings to become one of the leading suppliers of signs and displays within the Hereford area.  Success has been built on hard work and a commitment to provide a quality service to clients, combined with a continued investment in the very latest digital print technology.

It supplies a wide range of solutions for the sign and display sectors, including all types of signage and banners and pop-up displays, as well as a full vehicle livery service that encompasses everything from design through to installation.

Until recently, Signs & Labels Hereford produced all of its output on a large format print and cut machine, but early last year it began to search for a new printer to help it expand its offering. Having reviewed all the options available,it finally the settled on the latest addition to Mimaki’s family of UV LED flatbed printers, the JFX200-2513, which, thanks to its ability to print onto a wide variety of materials such as mirrors and wood, as well as all of the common signmaking staples.

Of particular interest to Signs & Labels Hereford were the machine’s LED lamps, which are not only cheaper to run than traditional UV lamps, but also give off less heat, thus reducing media warping on substrates such as Corex.

The Mimaki JFX200 is an affordable, high-performance flatbed UV LED printer with excellent build quality.  It delivers a highly desirable combination of quality, speed and value and its flatbed format makes it the perfect choice for the production of rigid display boards, packaging and exhibition panels.  John Hughes, a Director Signs & Labels Hereford explained: “It is an incredibly robust and flexible machine that enables us to print 8ft x 4ft sheets up to 50mm thick, but has an entry-level price-tag.  It has already proved itself invaluable as it significantly reduces our production time by eliminating the need to mount printed vinyl on to rigid substrates, which has helped us to move into new markets.”

The price of the printer was further reduced when on the advice of SMGG, Signs & Labels Hereford approached Hereford & Worcester Council to apply for one of the grants that the authority makes to local businesses to assist with their expansion and, as a result managed to secure a £10,000 business development payment towards the machine’s cost.

Following its acquisition of the JFX200, Signs & Labels Hereford has substantially expanded its product portfolio and as a result is starting 2015 with a healthy order book, but John Hughes is not resting on his laurels.  He concludes: “We will continue to grow the business by investing in the very latest equipment to ensure we continue to meet and exceed our customers’ requirements and with any luck, we’ll soon be returning to SMGG to select our next new machine!”

For further information on Signs & Labels Hereford, please visit: or Tel: 01432 340 296.

For further information on SMGG visit:

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