Many of the UK’s leading commercial fleet operators have consulted with and ultimately used 3M for major re-branding programmes. 3M technology has helped drive down the direct and indirect costs of a vehicle livery campaign, the long-term success of which is dependent on the quality and performance of the graphic films used and how they are applied.
Typical graphics failure seen on vehicles of all types include shrinkage, cracking and tearing of the film, lifting around rivets, an inability to conform to irregular surfaces and unsightly wrinkles and bubbles due to poor application. In association with its network of authorised vehicle wrapping partners and the availability of unbeatable performance warranties on its wide range of graphic films, 3M has eliminated these problems and in consequence has become a preferred supplier to the commercial vehicle fleet and associated industries.
For example, Autoglass has been using 3M graphic films supplied by Aura Graphics (previously SSDM) on its nationwide vehicle fleet for over 10 years. The authorised vehicle wrapping partner’s preferred film for this project was Controltac Graphic Film with Comply v3 Adhesive IJ180Cv3-10, one of 3M’s most popular films for bespoke printed liveries. Fully Latex printing compatible, the printed film has no odour or required drying time, is extremely conformable, easy to handle and offers fast application without any of the aforementioned problems.
Another example of the successful application of 3M graphic films was their use by Stewart Signs on the Openreach (BT’s local access network division) fleet of vehicles. Openreach Marketing Director, Rob Lee enthused: “Delivering super fast fibre at such speed to two thirds of the UK is a really exciting initiative. We needed a livery for our vans that matched that excitement and delivered a new look and feel. Designed by creative marketing agency Westhill Communications and applied by Stewart Signs, the graphics received rave reviews both internally and externally.”
For such an important project, Stewart Signs was aware that the graphics would be subject to much scrutiny of the completed vehicle wraps. Any livery failure would undermine Openreach’s professional approach to the roll out programme and could prove costly to remedy whilst the vans were in service. Marketing Administrator at Stewart Signs, Gary Stanley commented: “We needed to specify a graphic film that would deliver long-lasting customer satisfaction by conforming over irregular surfaces, difficult contours and indents without the risk of future failure. As a long-standing 3M partner and having used 3M products for Openreach fleet livery applications in the past we again selected a 3M graphic film for its ultimate durability, reliability and consistency.”
Competitive vehicle wrapping films were considered but 3M’s flagship Controltac Graphic Film IJ380 was chosen specifically because it enables full vehicle wrapping, eliminates problems like lifting of the film in recesses and ensures lasting adhesion even in deep contours and 3D corrugations. The film also has no curing time requirement during printing which helps minimise vehicle downtime and can be removed by heat to leave no residual adhesive.
For further information, visit www.3M.co.uk/graphicsolutions
For further information, visit: www.stewartsigns.co.uk