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HP analyses wide format trends on The Print Hub

HP analyses wide format trends on The Print Hub

Sign and print companies now have a chance to push the boundaries of what’s possible with wide-format printing, which is why it’s time to deliver more innovative, useful, and digitally enhanced products that help clients to meet their own customers’ demands.

Whether it is producing interior décor applications, or durable vehicle wraps that catch the eye of passers-by, there are several major trends that they can capitalise on to help inspire their customers.

In a new article, free to download from The Print Hub, HP looks at how wide-format printing is set to make an impact on the world around us, and how sign and print companies can get involved with both innovative and practical applications.

With the rise of hybrid working, expectations of what a physical space should do have completely changed. Spaces such as offices, retail, and event venues need to offer a better user experience to encourage people to return and this is where impactful visual communications can help.

Many businesses have seen the recent changes as an opportunity to pivot their offerings, and with that comes the need for a fresh look. With wide-format printed wallpapers, businesses can adopt these textured effects by applying inks onto a versatile range of substrates.

Wide-format printers can also be used to bridge the gap between the physical and digital world, thus offering customers smart prints that can seamlessly interact with the technology they carry around with them every day.

Discover how HP Latex inks and printers can help you bring innovative ideas to life by clicking here.

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