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 HP highlights three key trends


 HP highlights three key trends
Print business leaders are looking to grow and adapt to meet urgent customer demands, as well as develop new offerings to help clients enter new markets. While all print companies know they need to become more efficient, focus on costs and improve workflow with the use of technology, they must also look at how they can apply this to address wider trends.

In response to this demand, HP has recently identified three core trends currently being embraced by the print industry and has released a free-to-download article aimed at helping print businesses to set themselves up for future success.

The first trend identified by HP relates to how content and creativity are driving transformation across the entire industry. Customers are requesting unique ideas and more creative solutions and it is up to print businesses to step up and shape the future.

The second trend focuses on automation; while business leaders must pay close attention to sales growth, they must also look at customer service and profitability by ensuring their operations run effectively.

Finally, an overarching trend impacting business in print – and elsewhere – is that of sustainability. A recent HP study found 85 percent of sign and print companies say that their customers are demanding both sustainable products and practices, and it is up to the printer to respond.

To read the full HP article, please click here.

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