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HP launches Latex Print and Cut solutions

HP launches Latex Print and Cut solutions

HP used the recent  ISA Sign Expo 2017 in Las Vegas to introduce its HP Latex 300 Print and Cut Series, a dual-device solution for simultaneous printing and cutting in a single workflow, which it claims, offers users a 50 percent time saving.   

Designed to help sign and digital print companies to grow their businesses, the 54-inch HP Latex 315 Print and Cut and 64-inch HP Latex 335 Print and Cut solutions offer a more efficient production process for a broad range of applications, such as high-quality floor and window graphics, as well as stickers and customisable clothing.

Commenting on this new Latex series, Xavier Garcia, General Manager of HP’s, Large Format Printing division, said: “HP print and cut reduces total cost and improves workflow, enabling Latex water-based inks to further replace solvent for indoor and outdoor applications.

“The solution reinforces the market momentum toward HP technology, which his now reaching the milestone of 42,000 units sold, with 12,000 units added in the last year alone.

Additionally, HP Latex Print and Cut solutions are designed to work with the recently released HP Signage Suite, a cloud-based software solution with web-based apps for easy signage creation. The suite is designed for integration into users web-to-print operations, making it possible to receive orders 24/7.

HP also used the sow to announce an extended media offering for Latex printers with a new series of textiles for soft signage applications that delivers excellent print quality and durability, without the need for any post processing. The media complies with ISO 105-X 12 and is available from manufacturers including Green Textiles, AurichTextilien, and Berger.

Another new media, HP Everyday Blockout Display Film, offers an innovative three-layer construction for improved suppleness, superior lay-flat properties, and is also 100 percent opaque to prevent show-through.

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