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HP launches new machines at ISA

HP launches new machines at ISA

HP has used the occasion of ISA Expo, which is currently taking place in Las Vegas, to launch half a dozen new printers.

The one with most immediate relevance to sign and display companies is probably the HP Latex 370, which is designed to facilitate unattended printing and also offers lower operational costs.

The 370 is a 64” printer that uses new three-litre cartridges of third generation Latex inks, which can easily be changed during printing, whilst also maintaining the usual Latex benefits of quality, speed, instant drying and scratch resistance.  The printer can be used in conjunction with typical signmaking substrates, such as vinyl banners, temporary textiles, canvas and wallpapers to product a wide range of applications.

The increased ink capacity is further enhanced when used in tandem with the HP Latex Mobile App that enables users to confidently increase unattended printing by remotely tracking jobs and receiving alerts on the printer’s status via their Smart phones.  In addition, HP will also be offering its Mobile App on tablets later this year, including extra functionality in metrics and localisations to that customers can monitor the printer’s monthly usage to track jobs whilst away from base.

HP has announced the public release of its new HP Latex software developers’ kit (SDK), which allows third-party workflow and MIS developers to integrate their tools with HP Latex 370 printers for seamless workflow integration.

Other new HP launches at ISA included two new Scitex printers, the FB550 and FB750 which offer greater image quality and full bleed on maximum widths with the same capability of printing on to virtually any rigid or flexible media up to 2.5 inches thick.  The printers increase productivity by 12 percent when used in indoor signage print mode and are designed to load, print and collect media simultaneously, while also offering white ink, matt/gloss and textured effects.

The new HP Scitex 11000 Industrial press provides surface durability for high volume sign and display output with the application of a thin, invisible layer that enhances rigidity and protects the printed image from scuffs without compromising flexibility, while also eliminating the need for further finishing.

Finally the HP Scitex 15500 Corrugated Press can be used to produce high value digitally printed corrugated applications.

For further information visit: www.hp.com

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