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HP reinvents the possibilities at FESPA 2017

HP reinvents the possibilities at FESPA 2017

HP has used the occasion of FESPA 2017, which is currently taking place in Hamburg, to announce the availability of new solutions that will its customers to grow their businesses in the sign, décor, and display sectors with innovative production and application opportunities.

The company introduced the new HP Latex 3600 and 3200 printers, HP PageWide XL Advanced Suite, flexible signage printing for the HP Scitex 17000 Press, and HP PrintOS for Latex and Scitex HDR presses.

Originally introduced in 2009, water-based HP Latex technology is now its own category, with more than 40,000 Latex printers installed worldwide. HP continues to innovate and expand the possibilities with the HP Latex 300 Series Print and Cut solutions introduced at ISA Sign Expo 2017, as well as the launch of the new HP Latex 3200 and 3600 printers.

The 3.2 metere HP Latex 3600 and HP Latex 3200 printers support higher volumeprinting and an improved monthly duty cycle. The HP Latex 3200 Printer is ideal for the speedy production of a wide range of applications in high quality for retail/outdoor advertising, events/exhibitions, vehicle graphics, and interior décor. The HP Latex 3600 is designed for those requiring long-run, uninterrupted printing and can handle production peaks of up to 35,000 square metres per month. It is ideal for dedicated application production, such as banners, backlits, wallcoverings, and retail or event signage.

Additionally, the new 54-inch HP Latex 315 Print and Cut and 64-inch HP Latex 335 Print and Cut are dual-device solutions for simultaneous printing and cutting in a single workflow, thus saving 50 percent in production time for applications such as high-quality floor and window graphics, as well as stickers and custom clothing.

HP also announced commercial availability of HP Durable Backlit Fabric, providing outstanding image quality, in a sturdy and easy-to-use fabric that can resist damage during post-processing or light box installation. HP Durable Backlit Fabric will be available in October in a variety of widths up to 2.95 metres. Widths of up to 3.2 metres are expected to be available by the end of 2017.

HP PageWide XL printers deliver breakthrough speed and offer up to 50 percent savings in total costs for large-format monochrome and color printing for the production of point-of-sale postersand applications for repro houses, print service providers, and technical work teams.

Introduced to the market only 18 months ago, HP PageWide XL printers are already leading the market in this space, with 3000 units sold.Now, PageWide XL Advanced Suite is offering more possibilities and higher productivity.

A bundle of innovative software and tools for HP PageWide XL8000, 5000 and 4000/4500 printers, HP PageWide XL Advanced Suite delivers improved productivity and greater versatility both for new and existing customers.

High-quality, paper-based signage production for indoor and outdoor applications using flexible substrates is now supported with the Flexible Media Loader for the HP Scitex 17000 Corrugated Press. Using HP’s HDR technology, the press runs at high speeds, delivering high print quality including smooth solid and tone transitions, sharp text and detail, for a duty cycle of up to two million square meters per year.

HP Scitex 17000 for flexible media supports outdoor applications such as city light posters, bus shelters, and billboard applications, or indoor applications, such as metro signage, retail posters, and free-standing display units.

Featuring a suite of unique and intuitive web and mobile applications, PrintOS now enables print shops simplify and automate production of short-run packaging, signage, display and decoration applications. These powerful apps running on the PrintOS platform bring cloud advantages, with low start-up costs, easy setup, unlimited capacity, and peace of mind with state-of-the-art HP security.

At FESPA 2017, HP is showcasing its new portfolio of solutions, including the HP Scitex 17000, with the flexible option, HP Latex 365, HP Latex 570, HP Latex 315 Print and Cut Solution, HP Latex 335 Print and Cut Solution, HP Latex 1500, HP Scitex FB550, HP PageWide XL 8000, HP PageWide XL 5000, HP DesignJet 5600, and HP DesignJet 6800.

Find HP on Stand D15, Hall A1

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