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HP’s Virtual Booth transforms imagination into reality

HP’s Virtual Booth transforms imagination into reality
HP is inviting the sign and print community to visit its Virtual Booth, an online exploration of its latest technology innovations and established solutions. In lieu of physical trade shows and exhibitions, the HP Virtual Booth provides access to information-packed real-time demonstrations, webinar sessions and practical advice. is a showcase of the incredible applications possible with HP industrial print systems. Visitors can explore the booth based on their area of interest, choosing from Signage & Display, Professional Photo & Art, or Sportswear & Fashion and discover the application and business opportunities possible with HP.

Alternatively, guests can click on the Printers section to see a complete catalogue of HP’s large format printers, comprising the Latex, Stitch, DesignJet and PageWide XL ranges, and discover their application potential. Sample kits for these solutions are also available on request.

In addition, the HP technical team is hosting a series of practical webinars, available via the Virtual Booth. Recent sessions include an opportunity to meet the new HP Latex R-Series 2020 Edition and a step-by-step guide on transforming artwork into a digitally printed textile product with AVA software and HP Stitch. These recordings, each around one hour long, are available to download and watch now, with more live webinars scheduled for coming months.

HP’s Virtual Booth is packed with information to help sign and print businesses through the COVID-19 pandemic and features in-depth guides on how to produce essential products. These include personalised reusable face masks, textile separation panels, plus COVID-19 safety signage.

Last but not least, while the print industry can’t meet in person, HP’s team of dedicated Technical Consultants are presenting tailored demonstrations from the HP Graphics Experience Center in Barcelona. These personalised, customer-led sessions are available live via Zoom and provide a fully interactive, real-time experience as close as possible to the real thing.

Demonstrations of selected mid-volume printers, including the HP Latex 1500, 3000 and R-Series, can be booked via the Virtual Booth. Recordings of each session will be available for attendees to re-watch and share with colleagues.

“It’s essential for businesses to adapt, so HP has made this as easy as possible for our customers by taking the physical exhibition experience online,” said Simon Nuvoletta, UK & I Marketing Manager, Large Format Printing, HP Graphics Solutions Business. “Visitors can look around the Virtual Booth in the same was as they would view a booth located on a show floor, then receive real-time demonstrations and training in the technology that best suits their business plans. Until we can meet again in person, the Virtual Booth will keep us connected to our community.”

For further information and to explore the HP Virtual Booth, visit:

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