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An iconic highway feature

An iconic highway feature

Using its Bright Green Matrix product, Bright Green Technology illuminated a spectacular new backlit tower that forms part of the iconic Clydeside Expressway site in Glasgow owned by Forrest Media.

In addition to the backlit advertising faces, the tower structure and landscaping is illuminated with controllable RGB illumination that can be creatively programmed to reflect and reinforce the media impact.Each face displays 50 square metres of high-resolution imagery, illuminated by state-of-the-art LED technology that is said to be 100 per cent brighter than standard backlights. The perimeter features Bright Green Technology’s LED Halo lighting, an RGB LED lighting system that is a flexible and vibrant alternative to glass neon. This perimeter lighting offers bright and even illumination that can be set to any colour to suit the advertiser’s campaign.

The standout feature of the site, however, is the illumination of the tower itself that uses DMX programmable RGB LED modules. It is possible to control everything remotely, with 16 million colours and infinite effects available. The strategically located RGB LED lighting also brings the stunning surrounding landscape to life and complements the colour scheme of the advertiser’s campaign. This gives a real sense of ownership to any brand utilising the location and provides any advertiser with the potential to dominate this busy stretch of highway in Glasgow.

In a separate development, Bright Green Technology added Bright Green Neon to its range of products. This is an energy-efficient LED lighting system that is a viable and cost-saving alternative to glass neon. As a linear lighting system, it can be cut, bent and formed on site and is supplied with a range of connectors, fixings and other accessories to enable customisation on behalf of clients. The system provides even illumination with no hot spots, is extremely energy efficient, has a long working life and is IP68 rated for outdoor environments. It comes in a range of profiles and a variety of colours plus RGB.

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