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Innotech’s Eco Impact Rating Tool simplifies media selection

Innotech’s Eco Impact Rating Tool simplifies media selection
Innotech Digital & Display has created an Eco Impact Rating Tool that is designed to provide sign and print companies with a straightforward and accurate way to evaluate and compare any print material’s overall environmental impact. 

The tool is available online and is very easy to use. All users have to do is enter the information requested about the proposed media in order to receive a rating from A to E that reveals exactly how sustainable thae product is.

The tool analyses the five key characteristics of the media that contribute to its carbon footprint. These include production, transportation, projected durability,, recyclability and packaging. The information requested is non-sensitive and can be obtained from the supplier.  Each rating comes complete with a detailed description.

Kieran Dallow, Marketing Manager for Innotech Digital, commented: “Our industry has seen a really fast transition to sustainable materials, and for many printers and consumers there has been a steep learning curve. Although most sustainable media is accompanied by bold claims from manufacturers and suppliers we wanted to give users the chance to make more accurate decisions based on pure facts.

“Our Eco Impact Tool can be used by anyone with access to the relevant information, thus generating a consistent rating that enables them to compares products on a like-for-like basis”

He added: “We think the launch of this tool marks an important breakthrough in the transition to sustainable print materials as effectively simplifies the complex task of selecting the most appropriate material for a specific project.”

The Innotech Eco Impact Rating Tool is available free to all users. To download, visit this link:

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