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Insane Signs and Print scores a first with Durst

Insane Signs and Print scores a first with Durst

(l to r) Matt Ashman, Christoph Gamper and Rodney James

Insane Signs and Print has become the first company to invest in two Durst Rho 512R Plus in the world simultaneously, after completing its purchase at FESPA 2018, which has been taking place in Hamburg this week.

The company, one of Australia’s largest and fastest growing digital print providers in the grand format arena, has bought two systems in a near-$1.8 million (AUD) investment, to replace ageing solvent printers.

This new Durst technology is at the heart of the company’s growth plans, as Managing Director Rodney James’ goal is to double Insane Signs and Print’s turnover within the next two years.

Primarily a trade printer offering end-to-end solutions, Insane Sign and Print is based in Newcastle, New South Wales, just to the north of Sydney, and serves major brand owners throughout Australia and New Zealand. The company is currently producing all types of grand format printing, flatbed and general signage work, producing around three kilometres of fencing fabric, both mesh and shade cloth, for distribution across Australia and New Zealand every day.

Commenting on the purchase of the two machines, Rodney James said: “We’ve spent a long time evaluating different printers and were most impressed by the visit to the Durst factory and its extensive testing. Nothing was too much trouble, and I’ve been absolutely amazed by the Durst technology.

“In all truth, when I was first introduced to Durst I felt there was no way I would be able to afford these printers, as to me, they are the Rolls-Royce of the trade. But we are shooting for the stars, and with Durst’s newer and more efficient machinery I believe I’m going to save over the long term, plus I have the utmost confidence that we will be backed by an excellent sales, service and support team.”

He added: “As one example, our past turnaround time was as much as three weeks for jobs over 30,000m², so we had to turn down work when customers required turnaround times of eight days or less. However, now we’ll be able to ship even large quantities in five days, and, in many cases, within 24 – 36 hours,For some jobs we will possibly even offer same-day service. These printers will usher in a new dawn of faster service, combined with supreme quality, and it’s really exciting to contemplate what we will be able to do for our customers. This is huge for us.”

The two Durst Rho 512R Plus roll-to-roll systems are due to be installed in the next few months, and they can’t come soon enough for Rodney James. The Durst Rho 512R Plus is a superwide five metre wide UV roll-to-roll printer that prints at 400m² per hour with superior quality. Using flexible inks, it is ideal for many different markets, including the fast-growing fabric graphic market, and other display items such as five metrewide vinyl banners and mesh for facade cladding. A further enhancement is the Durst Quadro Array GreyscalePrinthead with 2048 nozzles per colour, which achieves optimum print quality with high productivity.

Rodney James runs the company with his wife Sharon. They purchased the business 10 years ago when it was a small sticker shop with one vinyl plotter and no printer at all. Over the years they acquired eight grand format and flatbed digital printers, prior to this acquisition. Until now, Insane Signs and Print has been reliant on solvent technology. butthe new Durst VOC-free inkjet systems will produce the same work at much higher quality with ample spare capacity to enable the company to realiseits ambitious growth plans.

Matt Ashman, the local Durst account manager in Australia, said: “This technology will really help to raise the bar for Insane Signs and Print and will open up all sorts of new business possibilities. Rodney will never look back!”

For further information on Insane Signs and Print,

For further information on the Durst printer portfolio, visit:

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