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ISA-UK reports results of new survey

ISA-UK reports results of new survey

Recruiting, training and retaining quality staff are some of the core issues facing the UK sign and graphics industry, according to research commissioned by ISA-UK, powered by BSGA.

More than two thirds (68 percent) of the 112 respondents to the online survey reported that recruiting and retaining qualified staff is a key issue, with more than half of those (51.47 percent) saying that staffing issues pose a significant problem to their businesses.

The survey also revealed that sourcing good quality staff training is a challenge for sign industry decision makers.  62 percent of respondents said that accessing training for their staff is an issue for them, with more than a third of those (33.87 percent) describing it as a significant problem.

Sam Armstrong, the association’s Vice-President and founder of sign industry training company Make it Happen, commented:  “One of the most common misconceptions about training is that it’s only needed at the start of a new job or to ‘tick a box’ for a specific project or position and, that once your career is well-established, and you have years of experience under your belt, you don’t need further training, but training offers so much more. It’s an opportunity for people to continuously learn and develop their skills, pass on these benefits to customers and, ultimately, to improve the profitability of their business.”

As a partner of the International Sign Association, ISA-UK now offers 24 online training courses covering digital signage, business management, marketing, print, project management and sales.  All the online courses are mobile-device friendly and participants can study at the time and pace that best suits them. Each course costs £55.00, or £35.00 for ISA-UK members.

Once an online learning course has been successfully completed, the student receives a digital certificate, demonstrating their proficiency. These can be included on CVs or social profiles as a portable, verifiable and secure way to showcase professional skills and competencies.

Sam continued: “Offering a comprehensive training programme is a powerful way for businesses to retain their staff as they are more likely to secure the loyalty of their team if they demonstrate that they are committed to their personal development and continue to motivate and challenge them.”

A massive 80 percent of survey respondents agreed that design and innovation are very important to their business with 79 percent observing that customers are looking for more creative input from their sign company these days.

In fact, adding value to customers with creative and design input is growing ever more important to sign businesses. 67 percent of survey respondents said that they are frequently asked to make design recommendations, and 95 percent said they will provide design recommendations, even if the customer doesn’t ask for them.

“New products and processes are coming to market constantly, and businesses need to ensure they are aware of what’s available,” said Rob Lambie, President of ISA-UK.  “Today’s customers don’t want yesterday’s products and solutions; they expect their sign supplier to be able to recommend innovative solutions so they can stand out from their competitors. Investing in regular staff training will ensure businesses maintain a thorough knowledge of what’s available and what’s coming online – and how they can incorporate new technology and techniques into their offering.”

For further information on Digital Badge online training and ISA-UK membership benefits, visit:

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