The Italian job
Pixartprinting, the Venice-based web-to-print company, which serves over 95,000 clients throughout Europe, was the first Italian company to take delivery of the Durst Rhotex 322 inkjet printer for soft signage applications.
According to Pixartprinting’s Managing Director, Alessandro Tenderini, of late, there has been a noticeable shift in favour of textiles over PVC for the production of soft signage output such as banners. He commented: “The reasons for this are not surprising, when you consider the advantages. Not only is it easier to dispose of fabric-based graphics; they are also easier to handle and install, cost less to transport and suffer less creasing. What’s more they can be stored and reused as often as needed and that’s before you even begin to consider the environmental benefits, when compared with PVC.”
The partnership of Pixartprinting and Durst has been in existence for some time, but was further consolidated with installation of the Rhotex 322. Pixartprinting’s Sales Director Alberto Bassanello added: “We are fully aware that production systems are chosen only after careful consideration of all available options in the market, but having reviewed all options, we once again deided to place our trust in Durst technology.”
The machine prints up to 110 square metres/hour in six colours with a 600dpi resolution. Moreover, prints deliver incredible image brightness, vibrant nuances and high visual impact, due to the use of water-based Rhotex dispersion inks that are completely recyclable, odourless and free of harmful volatile organic compounds. Prints have a two-year outdoor durability on large-format output.