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The IPIA and BAPC have launched a free online conference, #PUNCHBACKPRINT, with 20 individual seminars and workshops being supported by 37 speakers and panellists. 

Its goal is to help the UK print industry strengthen its adaptability and resilience in the face of a challenging business environment. The conference will take place over July 31st, August 4th-5th and August 12th.

“It has been a tough few months, but we have all pulled together and worked hard to keep our industry strong and relevant,” said Graeme Smith, Chairman of the IPIA.

“The industry can now get set to experience a wealth of inspiring, insightful, and educational online seminars and workshops. With each having been designed to give organisations in our sector new tools to help them meet the challenges that tomorrow will bring – challenges we will face together.”

The mission of the two organisations is to support the UK print industry to not just survive but thrive. Not only through providing it with educational and inspirational content, but also through educating marketeers as to its power to engage, fuel emotion and cut through the digital noise.

With this in mind, one of the five core channels that the conference content will feature is “Integrating Print into your Market Strategy”. In particular, this content has been shaped to attract creatives, marketeers and brand managers and to educate them about the power and effectiveness of print as a route to market.

Graeme added: “Recent NAPCO research shows that 28 percent of marketeers have not had experience in print. This provides the print industry with a unique opportunity to educate creatives, brand managers and agencies about using a tool that can be highly personalised, directly target customer demographics from their online data, and build a premium, innovative experience unique to any other media.”

UK business has weathered one of the most highly unstable times in its history. It is now moving into a period of substantial economic and industrial transformation. As a result, all businesses within the print industry supply chain need to initiate and sustain a grounded growth strategy in response to these new variables. Some of the critical tools required to achieve this goal will be explored at #PUNCHBACKPRINT.

Delegates can explore and register for the content that will be most useful for them through the Conferences booking website, where they will also be able to explore the full schedule.

For further information and to register, visit: 

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