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Join the IPIA for its next Big Breakfast

Join the IPIA for its next Big Breakfast
The Independent Print Industries Association’s (IPIA) new fortnightly Big Breakfast events aim to inspire and inform advertising agencies and marketers as well as sign and print companies on effective and innovative ways to combine print and digital technologies.

The inaugural event took place on March 11th using the Remo app and enabled some 100 delegates to network and hear Peter Gunning of Grafenia reflect: ‘WTF happened in 2020?’

Sharron Mahoney, Marketing & Events Manager at the IPIA explained: “We know from Canon Europe’s recent EMEA research that 80 percent of senior marketing decision-makers are thirsty for knowledge on new print approaches and innovations to use in multichannel campaigns.

“However, with no live events happening imminently, it’s hard to keep up with new developments, so we created the Big Breakfast format to facilitate a more consultative environment for buyers and providers.”

Neil Bather from Transeo Media, who attended the first event and enjoyed it, reported that he found the Remo platform a refreshing format, while Alice Murray from Fujifilm felt there was really good energy throughout the virtual room.

Sharron continued: “With 75 percent of marketing decision-makers wanting more consultative relationships with their sign and print suppliers, the interaction achievable through the Remo platform makes the Big Breakfasts a great place to start conversations.”

The Big Breakfasts run every fortnight from 8.30am to 9.30am and are free to attend; tickets can be booked through

The next event, which is scheduled to take place on Wednesday, March 24th, includes Mark Davies of Whistl, who will be explaining why he believes that print should be included as part of the marketing mix.  

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