Just in time!
After a decade of sterling service from its wide format HP Designjet 5000 printer, Salford-based Polkadot Design and Print decided it was time to upgrade.
The company was formerly a Kall Kwick franchise, but two years ago, Polkadot Design and Print’s principals, Bruce and Elaine Shepherd, together with its loyal staff felt the urge to take it in a new direction, which, earlier this year, directly lead to the acquisition of a new HP Designjet Z6200 printer.
Bruce remembered: “When we first started the business, much of our time was spent running around delivering hard copy proofs for clients to sign off and very few of them knew anything about a PDF file, but nowadays, all of our business arrives in digital format, either via e-mail or our website where we have the facilities to handle the ever increasing file size. Thus, we chose to upgrade to the HP Designjet Z6200, which features an Onyx RIP, as it’s super-fast and very efficient for producing vibrantly coloured posters, roller banners and displays.”
Following a period of research, Polkadot purchased the printer through CWE Solutions, as Bruce and Elaine were impressed by CWES’ knowledge of the wide format market, with Elaine explaining: “The CWES team provided lots of really helpful advice and once we had identified the Z6200 as the most appropriate machine for our requirements, they organised the installation seamlessly.”
Following its arrival in September, the Z6200 is proving to be much faster and much more efficient than its predecessor, with, according to Bruce: “Printed roller banners being dry before they even hit the floor!”
He continued “The most common question we are asked is: ‘When is the latest I can get the artwork to you to meet my deadline?’, so the Z6200’s print speeds of up to 140sq.m/hr certainly come in very handy! In fact, we had an order for roller banners immediately after the machine was installed, with the client unable to deliver the artwork before 7pm, but none the less, expecting to pick up the finished banners at 8.00am the following day! Fortunately, we were able to set up the print remotely from home, with Elaine going into the factory at 6.00am the next morning to organise the finishing process, before the job was collected by a very satisfied customer at 8.30am!”
Polkadot is conveniently based a mere stone’s throw from Salford’s celebrated Media City and a courier goes out every day with deliveries across Greater Manchester, but Bruce reported: “Being local still counts with some customers, but the majority of our business is spread far and wide. We’ve built a bit of a reputation for being able to take our clients through the whole marketing mix of opportunities, including direct mail, e-mail, point of sale and website activity, which is a very different ask from when we started out 14 years ago, but it’s the way of the future, and, thanks to our trusty Z6200, we are confident that we can deliver what ever is needed in ridiculous time scales – we couldn’t be more pleased!”
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