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Keeping it all on track

Keeping it all on track

A specialist signage and graphics company has helped keep some of the world’s top cyclists on track at the 2016 UCI World Track Championships.

HD Signs & Display based at Holme Bank in Rawtenstall were called upon to paint the track lines and sponsorship logos at the competition held at the Lee Valley Velodrome in Stratford, London.

It took the specialist signage and graphics team around 420 hours to complete the work ahead of the event ,which ran during March, through a series of night sessions.

The highly anticipated event, which featured 390 riders from 45 nations, was the biggest track cycling event in the capital since the London 2012 Olympic Games and served as a pre-cursor to Rio 2016.

Amongst the high profile racers were Mark Cavendish, Sir Bradley Wiggins and Laura Trott.

As the track was set at a steep angle, the team had to anchor a platform to it in order to apply the branding. They also used specialised paints and finishes to make sure the branded part of the track had the same adhesion as the rest so that competitors were not affected.

The track lines are used to indicate to the riders where they should be situated at various times during races, and where they can overtake.

This project followed the commission for the HD Signs & Display team to install track logos at Lee Valley Velo Park for the historic London Six cycling event held in October last year.

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