A little bit of luxury
Logic CP selected Applelec’s luxury illuminated letters to create new branding for the reception desk at the recent Two Pancras Square refurbishment project in London.
A Grade A building, Two Pancras Square has been created as part of a two million square foot collection of office spaces that are located next to St Pancras International and King’s Cross Stations. With sustainability at the core of the prestigious new development programme, Two Pancras Square has been awarded a BREEAM ‘Outstanding’ rating.
The development’s reception area was refurbished to create a space that is more energy efficient, modern and sympathetic to the overall design of the building. Logic CP, which offers a full design and build service, installed a black granite reception desk that features Applelec’s low energy, luxury LED illuminated letters.
At 150mm in height, the letters, which form the Two Pancras Square logo, were painted jet black and side illuminated to provide the required contrast with the desk’s dark granite surface The cool, white 3200K embedded LEDs provide even illumination and a crisp, elegant glow that ensure that the acrylic letters are a prominent feature.
Nick Baster, Director of Logic CP, said: ‘We specifically selected Applelec’s luxury illuminated letters for this project as we knew they would deliver the high quality finish required, while the energy efficiency of the LED illumination also met the building’s low energy consumption requirements too.”
Andy Armitage, Head of Signage Sales at Applelec said: ‘For this project, we recommended side, as opposed to halo illumination, to ensure that the effect of the letters wouldn’t be lost against the dark, glossy granite. The thermally managed LEDs and high quality finish of this letter range provided a solution that was entirelysuitable for an eye-level installation.’
Logic CP, who worked alongside the project’s interior design team, installed the reception interior over two weekends.
For further information on Logic CP, visit: www.logiccp.co.uk
For further information on Applelec’s letter range, visit: www.applelec.co.uk