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MacroArt scores a first with new investment

MacroArt scores a first with new investment
In order to meet the demands of continuing market growth, MacroArt has invested in technology and software from Durst, which has resulted in the wide-format specialist becoming the first UK & Ireland user of the P5 TEX iSUB dye-sublimation production press.

 This new acquisition will enable MacroArt to continue delivering the best print for its wide variety of customers and follows its investment in Durst’s Lift ERP integrated, highly automated software platform last year.

 The Durst P5 TEX iSUB is the dye-sublimation printer with an integrated inline fixation (iSUB) for a one-step direct-to-fabrics printing process that is enabling MacroArt to meet the demand for high quality, high speed and sustainable graphics across all its sectors, including exhibitions, live events, sport, property and retail.

The Durst iSUB contactless fixing technology ensures excellent colour consistency as well as extreme sharpness of detail in images and text, whilst also eliminating blurring or bleeding of colour.

Michael Green, MacroArt’s Managing Director, commented: “Having invested previously in two Rhotex machines that delivered very good print quality, plus reliability, productivity and versatility, and following significant research, we once again partnered with Durst to upgrade our dye-sublimation print capability. Investing in the P5 TEX iSUB was a natural progression and one that doubles our capacity and changes a two-step process into a very fast one-step process.

“We are delighted with the results. The P5 is extremely impressive, particularly its quality, a wide range of fantastic colours and speed, as well as its superb inline fixation feature. Having the ability to stitch two materials together online with no chop and change, means virtually no wastage of materials, which is extremely important with rising costs and shortages and is exactly the kind of feature that adds value to our customers.”

This latest investment comes off the back of MacroArt’s installation of Durst’s Lift ERP software in 2021 and continues the collaboration between both businesses. The new software provides automated real-time scheduling, documentation, proofing and client support in a true sense, delivering efficiency and sustainability benefits for MacroArt and its clients.

Michael Green continued: “At both a machine and software level, our investment with Durst is ensuring MacroArt is at the forefront of the latest print technology. By bolstering our efficiency and sustainability credentials, our P5 and Lift ERP solutions are aiding our company-wide drive to reduce waste while producing the high impact, beautiful dye sublimation graphics our customers know us for.”

Peter Bray, Managing Director of Durst UK & Ireland, said: “The Durst P5 TEX iSUB is proving its reliability in 24/7 operation and delivering significant increases in quality, productivity and versatility to customers such as MacroArt and this new investment in our technology is a real sign of confidence for the future.”

For further information on MacroArt, visit:

For further information on Durst printing systems, visit,

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