Made in Britain
Love it or hate it, that 70s favourite, flock wallpaper is back! Yet the company responsible for this revival, The Surface Print Company, is in no way a business that is stuck in a time warp. In fact, it is way ahead of the game and the leading innovator of new and contemporary wallcoverings. Better still, its unique range, which also includes digital and holographic foils, is all made exclusively in Britain.
A family-run business that was originally established in 1990, The Surface Print Company provides high quality, bespoke wallcoverings to a client base comprising high-end companies.
Abigail Watson, Sales Director and daughter of Chairman and founder John Watson, said: “Our clients, which include the London store Liberty, Ralph Lauren and Cath Kidston, often present us with challenging design requirements, but by working closely with them and continually developing new technical innovations and print processes, we can really push the creative boundaries.”
The combination of traditional and modern printing technology that the company employs helps it to replicate the myriad styles and designs its clients demand. Many wallpaper types are printed on Surface and Sur-Flex machines, to create a beautiful hand-painted finish, while holographic wallpaper is printed on a foil substrate and a new innovation, which features the addition of flock and beads on foil, help to create ever more stunning 3D effects. Further, the flock paper, which, against all of the odds, is still in demand, is produced on a state-of-the-art, custom built machine, which is the only one of its kind in the world.
As some of the print processes for the wallpaper are quite complex, bulk or minimum roll orders are required. However, every since The Surface Print Company first invested in digital print technology, eighteen months ago, it has been able to offer its customers greater flexibility,shorter runs, speedier lead times, wider widths and many more colours. The speed of digital printing has also made the order process much easier too, as everything is pre-production approved, with a further investment in an HP LX360 machine for sample production having proved so successful that an upgrade is already planned for later this year.
Abigail explained: “Although the HP printers will not replace the technology that produces flock,they opened up a new client-base for us that we previously couldn’t reach with our traditional methods, while also enabling us to keep up with the increasingly inventive demands of our more design savvy clients.”