Maintaining the balance
Leading Edge Creative, based in West Yorkshire, has become widely recognised for the quality of the signage it has provided for a wide range of projects, whilst always maintaining the delicate balance betweena client’s creative vision and its budget, which is why it regularly selects 3M materials.
The company’s Managing Director, Matthew Evans, explained:
“When producing vehicle wraps, we find that 3M 1080 colour change wrapping film and 3M 50 Series frequently offers a particularly effective combination that provides us with a range of flexible options.”
3M 1080 Series is a long term, removable dual cast film that has been designed with sufficient rigidity to facilitate easy handling without the need for application tape. Featuring 3M’s Controltac Comply pressure-activated adhesive, the 1080 Series is easy to reposition and is ready to use straight from the box. With up to six years durability, these films offer excellent opacity and are highly weather resistant. 1080 Series is suitable for use on flat surfaces and simple curves.
3M 50 Series is a polymeric opaque film that offers an affordable solution for a wide range of internal and external applications, including non-illuminated signs, fascias, windows, vehicles and banners. It is suitable for application to flat and simple curves on painted, aluminium, acrylic, glass and painted steel surfaces and offers up to seven years durability and up to five years warranty.
The company’s recent vehicle wrap work includes a colour change effect plus graphics for an electrical service provider’s Mercedes Sprinter. The client stipulated that its key criteria was an eye-catching design and accordingly, Leading Edge Creative wrapped the vehicle was wrapped in 3M’s 1080 gloss anthracite and added text created from 3M’s 50 Series orange and white gloss, using a vector based design.
Matthew Evans continued: “We were asked to use our client’s existing logo and to create a design that was in keeping with its website. At the same time,it wanted something that would stand out, which is why we selected a metallic material.”
Another recent project involved the re-branding of a fire company’s 10 vehicles, all of which received a partial wrap, in order to achieve an attractive design within a limited budget. Once again, Leading Edge Creative used 3M’s 1080 and 50 Series, again using a vector based design.
Matthew observed that in his experience the 1080 Series and 50 Series are the most suitable films for vehicle wraps as they combine ease of use with a superior finish.”
He added: “We use a range of 3M materials across all of our work, for their quality, reliability and durability and we have developed a good reciprocal relationship with William Smith as our supplier. From the very beginning, they have always been extremely helpful.”
3M 1080 colour change film and 3M 50 Series are available from William Smith, ex-stock, as full, part or custom slit rolls with same day despatch on full or part roll orders received up to 6.00pm.
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