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Majoring on materials

Majoring on materials


When it comes to interior décor, new materials are having a positive impact on design decisions and the capacity for bespoke print production and wide format media specialist, Soyang Europe has seen a big uptake of its wallcovering substrates and innovative G-Floor printable flooring product.

Soyang’s Sales Director, Andrew Simmons reported: “The current offering of digitally printable wallpaper lends itself very nicely to the demand for bespoke décor as we see more and more one-off print runs being used for personalising domestic interiors. Our wallcoverings can be printed with solvent, eco-solvent, latex or UV inks enabling almost any print company to provide short-run, custom-designed wallpaper for their existing clients.

“Over recent years substantial use has been made of bespoke wall coverings in fashionable bars and restaurants that stand out as a real feature with the use of finishes such as gold, silver and pearl metallic. In addition to this, our range of white products is available in a range of textures adding tactility and depth of design to wall surfaces in whichever interior capacity they’re used,”


Moving from walls to floors, this previously under used area has made a leap forward with the release of pioneering printable flooring products, such as G-Floor. Originally developed in the United States, G-Floor has changed traditional perceptions of what is possible in the field of customised flooring.  A high-tech media that is based on a high density, clear, flexible PVC substrate, it is capable of being custom printed on the underside using UV ink on a grand-format printer.

With numerous finishes and widths available, G-Floor has ensured its popularity in public spaces such as museums, where flooring can be used as an extension of the public displays, with the added benefit of also being durable and safe.

Andrew Simmons continued:  “Our customers have installed printed G-Floor into restaurants and shops where people want to make a decorative statement, rather than just selling products from their display graphics.”

In addition, G-Floor’s ability to mimic natural finishes, such as wood or stone, also provides it with a number of advantages over ‘the real thing’. It’s quicker to install, has sound deadening properties, is easier to clean and maintain and most importantly, is more cost effective too.

G-Floor is available exclusively from Soyang Europe, which offers arange of printable substrates, including wallcoverings, textiles and other wide and grand format products.

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