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Making an impact

Making an impact
Supermodel-turned-businesswoman Caprice at the Morris & Company launch, with graphics from Hollywood Monster, produced using CMYUK’s UTACK Multisurface wallpaper

Supermodel-turned-businesswoman Caprice at the Morris & Company launch, with graphics from Hollywood Monster, produced using CMYUK’s UTACK Multisurface wallpaper

Hollywood Monster was recently commissioned to create a massive promotional graphic to help commercial property developer Morris & Company launch the latest phase of its Vanguard trade park site in Shrewsbury.

Working to a brief that stipulated that the finished graphic, which measured a massive five metres by 17 metres, should have a real WOW factor, without compromising on legibility, Hollywood Monster selected, as its media of choice,CMYUK’s Utack Multi-surface repositionable and removable textile material, which it printed on its VUTEk GS3250 in 25metre by x 1220mm wide strips that were then mounted directly onto the cladding of the sites’ newest units.

The promotional graphics created by Hollywood Monster using CMYUK’s UTACK Multisurface Wallpaper

The promotional graphics created by Hollywood Monster using CMYUK’s UTACK Multisurface Wallpaper

Commenting on the project, Simon McKenzie of Hollywood Monster said: “We knew that as a temporary graphic the installation would need to be easily removed at the end of the campaign’s lifewithout causing any damage, which is why Utack provided the perfect solution. The adhesive is strong and durable enough for even an outside installation such as this one, but when removed the original surface remains intact withoutan traces of sticky residue.”

from left, Robin Morris of Morris & Company, supermodel-turned-businesswoman Caprice and Robin East, Director at CMYUK

from left, Robin Morris of Morris & Company, supermodel-turned-businesswoman Caprice and Robin East, Director at CMYUK

Although only temporary in nature, the finished project was every bit as stunning as any more permanent graphic and also provided the precise level of impact required to attract potential buyers to a launch event that also featured celebrity and former model Caprice Bourret, talking about her move from supermodel to business leader.

For further information on CMYUK and the UTACK media range, visit: www.cmyuk.com.

For furtherinformation on Hollywood Monster, visit: www.hollywoodmonster.co.uk.

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