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Making an impact

Making an impact


As a leading supplier of European manufactured fabrics, Bury- based Soyang Europe is enjoying a substantial year-on-year increase in sales, laregly due to the fact that more customers are investing in superwide and wide format polyester fabrics for use in soft signage, POS and exhibition installations.

One of the company’s most popular products is the German-made Impact Prime backlit material, which, according to Soyang Europe’s Sales manager, Tim Egerton, has a crease crease free finish and an ability to diffuse light while still retaining punchy colours.  He explains: “It suits a variety of printer types and delivers a vibrant and attractive result, whther it is used in conjunction with the direct dye sublimation printing method or with Latex or UV printers.”

He added: “We’ve worked with Aurich Textilien for over three years and this product has been hugely successful throughout continental Europe, so it’s very pleasing to see UK and Irish customers gaining a similar benefit.”

Soyang Europe has a policy of carefully selecting its material suppliers and, as a fully vertical operation Aurich’s state-of-the-art production facility, which is located to the east of Dusseldorf, coupled with its quality control processes, emnsure that its fabrics perfectly complement the Soyang range of PVC-based materials.

Typically used to form printed elements of in-store displays and exhibition stands, the Impact Prime fabric is easy to hem with a flat Keder strip for use in tracked tensioning systems and whilst  being choice for lightbox applications, it also works equally well when used  for suspended 3D installations, thanks to its light elastic construction that ensures a crease free finish.

Explaining the increasing popularity of the use of textiles, Tim Egerton observed: “The growth of printed textiles is being driven by a number of factors including the ease of transport and the minimal risk of damage during transit, but we are also finding that they are popular with retail brands, who are now frequently  specifying a recyclable substrate.”

He continued: Ease of installation is also a factor. One, or at most two people, can easily change a fabric graphic with minimal training,  enabling a brand’s message to remain current, while also  providing repeat business for sign and print companies!”

Soyang Europe’s comprehensive range of digitally prepared materials encompasses fabrics, PVC products and wallcoverings,  anf is constantly being reviewed and updated.

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