Messagemaker offers a win-win option
Visitors to Chesterfield FC’s ground are benefiting from a new electronic scoreboard supplied and installed by digital LED specialists Messagemaker Displays, thanks to a unique lease partnership.
The Proact Stadium is a state of the art venue with a seating capacity of over 10,000. In addition to being home to Chesterfield FC, the stadium is also a premier business and leisure venue for North Derbyshire, hosting a range of conferences and events throughout the year.
Chesterfield FC wanted to upgrade its scoreboard, taking advantage of the latest technology, both to reflect the iconic status of the stadium and to include video,in order to enhance the match-going experience for supporters. It was very attracted by Messagemaker’slong term lease purchase option, which has facilitated the introduction of an eye-catching and engaging display with minimal up-front cost.
Standing tall at 30 square metres, the new screen forms a focal feature for the ‘Spireites’ (Chesterfield FC) match-goers, enabling them to keep track of the score and time during matches. The new technology offers added versatility, allowing selected video material to be shown during the pre-match build up, as well as engaging audiences during half-time by showing match highlights.
Chesterfield FC’s Sales and Marketing Manager, Kevin Fitzgerald, said: “The new screen confers added prestige to the ground, and reinforces our status as a professional club able to offer the latest facilities to create the best visitor experience.”
Provided on a long term lease basis, the deal has enabled Chesterfield to introduce the new technology with minimal up-front investment. Unique to Messagemaker, this purchase option is offered on a shared risk and reward basis, with Messagemaker supplying the equipment at a low up-front cost and with additional revenue generated through advertising providing the balance. The revenue accruing from advertising is split between the club, Messagemaker and estate landlords.
Messagemaker’s Tony Ford who has extensive experience with large screens and a background in commercial brokerage can offer advice to sports clubs and other venues in choosing the best solution and setting up the lease agreement as well as helping with finding advertising sponsors.
To learn more about the comprehensive range of LED displays and purchase options available, contacMessagemaker on Tel: 0800 170 7780 or visit www.messagemaker.co.uk