Creating a corporate identity for a restaurant requires meticulous management of every element involved in the signing, graphics and decorative ambient elements, but it was a challenge that was more than met by Chorley-based Poppy Signs when it undertook a commission from Indian eaterie, East Z East.
Introduced to East Z East by a shop fitting company that it had previously collaborated with on other projects, Poppy Signs began by providing an exterior sign that features the highly distinctive East Z East logo, mounted onto a curved, faceted fascia, elements of which precisely match the particular shade of red offered by the Metamark T Series of translucent materials. LED lit, the completed sign perfectly echoes the perfectionism practiced by the restaurant.
For the interior signage, Poppy Signs used Metamark Silver Etch effect film to provide a tastefully detailed, yet restrained manifestation programme defining panel work and partitioning. Patterns in the manifestation scheme are evocative of Eastern influence and provide defined areas of privacy, while also enhancing the overall ambience.
Contrasting elements, in black opaque Metamark M7, add a touch of real design novelty to the partitioning, without impairing sight-lines in the restaurant’s seating areas, while the tightly coordinated decorative branding also finds other subtle continuations, including cut and applied elements on LED lit planters. Contrasts are found throughout with Brushed Metal effects adding a further spice to the scheme.