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Mid West Displays creates Strictly’s specs-tacular Salsa set

Mid West Displays creates Strictly’s specs-tacular Salsa set

It was a case of ‘from factory floor to dance floor’ as Mid West Displays made a vital contribution to the hit BBC show ‘Strictly Come Dancing’ on Saturday night.

The Shrewsbury-based retail display and sign specialist manufactured two spectacle display racks that were featured in Debbie McGee and Giovanni Pernice’s sultry ‘specs-y’ Salsa, which was set in an optician’s practice.


Two of Mid West Displays' spectacle POS displays were featured on Strictly Come Dancing sdo
Quick steps needed by Mid West Display's Amy and Jess to deliver to set on time sdo

The request required a few ‘quick steps’ from Mid West Displays as General Manager Clive Towe explains: “It was Tuesday when we received the call to provide the items for the BBC, which had visited our website and seen our expertise in the manufacture of high quality POS. In order to meet the Beeb’s ‘Strict-ly’ deadline we needed to put the items into production for an immediate turnaround and delivery within just 24hrs.”

Clive continued: “Fortunately the team were only too happy to do whatever was required to ensure we made a glittering TV debut and we’re pretty convinced that our displays inspired Debbie and Giovanni to give such a brilliant performance!”

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