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Mimaki offers a duo of virtual creative events

Mimaki offers a duo of virtual creative events
Mimaki Europe has announced the latest in a series of initiatives designed to support and inspire its customers through the continued uncertainty of the COVID-19 pandemic.

 The company will be participating in a back-to-back duo of creative virtual events in the 3D printing space, that are set to run throughout November and into December.

In the first instance, Mimaki will show its latest 3D printing solutions, including a brand new solution, at the first-ever virtual Formnext Connect trade show, which is scheduled to take place on 10th-12th November. Thereafter it will host its own immersive ‘Mimaki 3D Experience’ throughout the rest of the month to further enhance its online presence by offering a dedicated bank of resources and key opportunities for Mimaki users to connect and learn. Available live from the 10th November to the 16th December, the Mimaki 3D Experience will create a unique virtual space for stakeholders across the industry to capitalise on a variety of features ranging from an interactive virtual booth to live video meetings, product demonstrations and expert panels.

November’s events follow a series of similar initiatives from Mimaki throughout this year, including the Virtual Print Festival it hosted in March and April and the Mimaki Live Series that aired during the Summer. By taking the tradeshow experience online, Mimaki has been able to connect with stakeholders worldwide and assess the impact of COVID-19 across the print industry, while also exploring ways of addressing the resulting challenges. Now its presence at Formnext Connect and the Mimaki 3D Experience will further support its customers, will also enhancing their online experience.

Danna Drion, Senior Marketing Manager at Mimaki Europe, commented: “With the uncertainty surrounding this year’s pandemic showing no clear signs of coming to an end, we have had to keep innovating – not only in our technologies but in the ways in which we can continue delivering real, valuable support both to our customers and to the wider industry.

“Now more than ever, it is incredibly rewarding to be able to use platforms such as Formnext Connect to shine a light on some of the extraordinary work that our customers are creating even in the face of these adversities – and to support their progress in this new landscape.”

Amongst its robust line-up of industrial products, Mimaki’s 3DUJ-553 and 3DGD-1800 3D printers will take the spotlight at Formnext Connect, with Mimaki providing insightful market updates and a preview of the machines’ impressive real-life creative applications. Mimaki’s experts will also provide their vision for the future of the 3D market and share, amongst other exciting announcements, a sneak preview of what customers can expect from the subsequent Mimaki 3D Experience that follows the show.

Offering an entirely different format to Formnext’s multimedia profile-based programme, the Mimaki 3D Experience will translate the physical tradeshow experience to an online interactive event that will further complement Mimaki’s presence at the show. With the advanced 3D-rendered virtual booth offering a visual deep-dive into Mimaki’s machines and 3D samples, the platform will also encourage meaningful engagement through the use of its interactive chat and virtual meeting functions, as well as offering an array of both live and pre-recorded content.

Drion concluded: “Our new landmark Mimaki 3D Experience is the product of our dedication to our customers and our commitment to adding value and developing our online experiences throughout this difficult time.

“As we have seen in other parts of the business, events such as these are making a huge difference in helping customers to reconnect, refocus and re-energise, so we will continue to build on this and do everything we possibly can to help keep the additive manufacturing industry moving forward.”

To register for Formnext Connect, please visit and enter code FN20RE2 at the end of the registration process for a free ticket.

Mimaki is exclusively distributed in the UK and Ireland by Hybrid Services and prospective visitors are encouraged to follow Hybrid and Mimaki’s social media channels, or join the team at Formnext Connect for further information on the Mimaki 3D Experience.

 For further information on products and services from Mimaki, visit  

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