Select Page

Mindelon acquires Astley Signs

Mindelon acquires Astley Signs
Mindelon AB has acquired all the shares in Astley Signs Ltd (Astley), a leading British manufacturer and supplier of brand-building signage and graphic solutions.

The Mindelon Group is a privately owned Swedish corporate group that acquires, supports and develops technology-based businesses in a number of well-defined niches. It currently comprises some ten companies focused on increasing sales and efficiency in retail stores and other companies by offering value-adding solutions such as store information and signage, checkout systems, display of theft-prone goods and efficient logistics. Other group companies include LTG Display, Frepart, Optiscan, Dosmar and more.

Together, the Mindelon Group companies have more than 250 employees, and enjoy annual sales of around SEK 625 million with sales in northern Europe and the USA.

Astley offers everything from the production of a graphic profile and design to the installation of both large facade signs and small signs and graphic elements for attracting attention and wayfinding in retail stores and buildings.

It has a large customer base of well-known global brand owners for which the company provides both bespoke solutions for unique environments and wider signage programmes for retail chains. The head office is in Gateshead and it also has units in Kettering, Leeds and Glasgow.

Astley was first formed in 1924 under the name H. Astley & Co. and today employs around 150 people and enjoys and annual sales of around SEK 200 million (£16 million). As a result of the acquisition, Astley is now an independent company in Mindelon’s Retail Solutions business area headed by Ulrica Lindunger.

Commenting on the acquisition, Fredrik Celsing, President and CEO of Mindelon AB, said: ‘Astley helps its customers to sharpen their profile and build their brands through innovative, eye-catching and effective signage solutions. For many years, the company has demonstrated proven operational ability and strong relationships with large global players. Astley will therefore be an exciting and valuable addition to our Retail Solutions business area where we will support the company as it continues its successful journey. It is also exciting that the Mindelon group now has a solid foothold in the British market.‘

David Redhead, who served as Chairman of the Board, Gavin Redhead, Managing Director, and David Forrester, Sales Director, previously owned Astley Signs. Gavin Redhead and David Forrester will continue their involvement with the company and retain their respective positions.

Gavin Redhead commented: “This transaction secures the future of the company for the next generation and enables it to continue to follow the path of investment, growth, and evolution we have successfully pursued over the last three decades. We look forward to all the opportunities that this latest development will bring for the business.’

Confidential Corporate Finance acted as advisor to Mindelon during the transaction.

 For further information on Mindelon, visit:













Privileged/Confidential information may be contained in this message and may be subject to legal privilege. Access to this e-mail by anyone other than the intended is unauthorized. If you are not the intended recipient (or responsible for delivery of the message to such person), you may not use, copy, distribute or deliver to anyone this message (or any part of its contents) or take any action in reliance on it. In such case, you should destroy this message, and notify us immediately. If you have received this email in error, please notify us immediately by e-mail or telephone and delete the e-mail from any computer. If you or your employer does not consent to internet e-mail messages of this kind, please notify us immediately.



Leave a Reply

The latest Projects, Features & News

Discover the latest projects, industry news and new products for the UK sign and graphics industry.

Recent Tweets