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A mood of expectancy

A mood of expectancy

Over the years, Sign Directions has tried to champion and promote small companies, in particular those, that even in their embryonic phase display the potential to become key players in the future. One such company is the recently established East Sussex-based MOOD Signs. Mike Connolly visited the two founding partners at their new facility to learn more

Formed only in September of this year by Brett Armstrong and his brother in law Robert Mood, MOOD Signs is already making its mark with some fairly impressive local signs that augur well for its undoubtedly bright future. The work undertaken to date already reflects the company’s ambition to become a serious force in the highly specialised field of architectural signage, rather than simply focussing on the more common eclectic mix of signs, banners, and vehicle graphics, although, in the fullness of time, this may form a more prominent part of its activities.

A key indicator of MOOD Signs’ potential in the architectural signage sector came as a result of Robert Mood winning the Sign Maker category in the prestigious European Sign Federation (ESF) Awards 2013.  Designed to recognise signing excellence, this competition is open to all sign companies from within the Federation’s 23 member countries, including members of the British Sign & Graphics Association and FESPA affiliates. Thus, nothing could have sent a more powerful message to potential new clients of MOOD Signs than the winning of this award and at such an early stage of it the company’s evolution!

The award was given in recognition of the quality of the signs proposed for three areas of application at a simulated hotel project. These comprised a set of fascia ID signs, a monolith sign and a series of projecting signs, all of which amply served to illustrate the creativity and craft skills of Robert Mood.

Robert is very much the creative force behind the new venture,  having gained time-served experience at both Sign 2000 and Graphic Design International (GDI), which is also based in East Sussex, followed by further work experience in Australia at Melbourne-based Premier Graphics.

As Brett Armstrong explained: “Robert is a very talented signmaker and his awards success testifies unequivocally to this fact. The direction of our business will be influenced very much by the special skills and strengths that we have identified and Robert’s own unique talents as a true craftsmen. Collectively, these will drive the business forward.”

In addition to the local signage contracts so far completed, which now also include a commission to provide a number of huge acrylic letters for a major pizza company, MOOD Signs will continue to provide a local signmaking facility in order to properly establish a business platform, before targetting larger corporate organisations in order to fuel the anticipated future expansion.

They say that mighty oaks from little acorns grow, and, if so, MOOD Signs is destined to become a very big tree indeed!  Join us in monitoring its future progress.

For further information visit: or telephone Brett Armstrong on Tel: 01892 669 668.

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