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Müllerlight gets Traxxed

Müllerlight gets Traxxed

Müller has recently re-vamped the livery of 96 of its UK trailer fleet to promote a major new Müllerlight campaign using Traxx, a versatile quick-change frame and banner system that tansforms commercial vehicles into a viable advertising tool.

Vehicle graphics specialist RGVA originally fitted the aluminium Traxx frames to the 13.6 metre Gray & Adams trailers in 2015. The system enables high definition printed banners to be applied to the side of trailers in a matter of minutes. This provides a cost-effective way to maximise each trailer’s promotional potential, without needing to apply traditional vinyl livery across the entire vehicle.

The truck-side adverts have been specifically designed to complement a cross-channel campaign on TV and print to launch the dairy company’s reformulated Müllerlight Greek Style yogurt.

KarineLoutfi, Brand Manager at Müller Yogurt & Desserts, said: “As a leading UK yogurt manufacturer, the introduction of Müllerlight Greek Style with nil per cent added sugar was a hugely exciting and significant milestone for usand with the use of the Traxx system, the Müller fleet became a flexible and cost-effective marketing channel in its own right. The trailers give us an additional 192 movable billboards that will be seen by tens of thousands of people across the country every day.”

 

RGVA-Müllerlight-Campaign-Rear

The trailers also feature new rear door vinyl graphics, which have been printed on 3M’sScotchcal IJ40-10 series film with 8030G laminate and applied by RGVA’s expert team. They are helping to ensure the new campaign is equally visible from behind the vehicle.

The application process for all 96 trailers took three weeks to complete and was carried out at the Müller depot in East Kilbride, Scotland. With the fleet in constant operation, the process required careful co-ordination between the two companies to ensure the work was completed smoothly, efficiently and with minimal disruption.

Archie Cameron, Fleet Engineering Manager for Müller at East Kilbride, commented: “The guys at RGVA made it a painless process. Though the vinyl for the rear doors required a temperature controlled environment to ensure correct fitting, the banners slide on in all weathers. That meant we could complete the job without impacting on the day-to-day operation of the fleet, which was obviously a very important consideration for me.”

RGVA is an official distributor and installer of Traxx and has been working with the system since its introduction to the market in 2006. The patented high-tension aluminium frame facilitates the application of ripple free, high-definition printed banners to the side of commercial vehicles in as little as 15 minutes.

Each high-definition Traxx banner features a strong and durable 450gsm base fabric, with the design printed using UV inks on an EFI Vutek HS Pro printer. The Traxx system is light, slim slimmest and environmentally sound and the fully recyclable banners are backed by a seven-year, 350-change warranty.

For further information on RGVA, visit: rgva.co.uk

For further information on Traxx, visit: www.traxx.eu.com

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