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 Nazdar celebrates 100-years with a new look

 Nazdar celebrates 100-years with a new look
Nazdar celebrated the 100th anniversary of its foundation with the official launch of a refreshed brand identity. Nazdar’s new look reflects the company’s celebratory milestone and its commitment to innovation and growth as it embarks on the next 100 years.

The new logos were presented to employees, board members, shareholders, and retirees at their global, companywide anniversary celebration on May 13th, 2022. “We are proud of this milestone and thankful for the people and partnerships that have helped us achieve it,” said Richard Bowles, President and CEO of Nazdar.

“The new brand identity reflects our company’s values, history, and future. Nazdar has a culture that values our customers and employees with a mission to exceed our customers’ expectations by delivering innovative print solutions. We are excited to introduce a fresh look that stays true to our roots but better reflects who we are today as we take our company and customers into the future.”

Nazdar is comprised of two divisions, and varying colour palettes are implemented to visually represent each of them, with green being used in respect of Nazdar Ink Technologies and blue for Nazdar SourceOne. These have been used as primary colours for each division over the last eight years. Recognising the equity that has been built over time, the colours are integrated into their refreshed logos. This provides a distinct look to differentiate the divisions to the various markets they serve.

The logos will be rolled out in a staged approach over the next weeks and months.

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