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Nazdar introduces IMAGE to predict weathering

Nazdar introduces IMAGE to predict weathering
Nazdar has released a white paper introducing IMAGE, a new process to accurately predict weathering of outdoor graphics.

As the manufacturer of a comprehensive selection of screenprinting, inkjet and narrow web inks, Nazdar has decades of experience in monitoring the behaviour of printed output. Using this expertise and combining it with the vast amount of industry data on weathering, Nazdar has developed a new approach.

In the white paper, Bruce Ridge, Director of Technical Services at Nazdar Ink Technologies, explains that established methods for predicting how prints will fade outdoors were originally developed for screenprinting. However, the inkjet inks and technology used for four-colour process images are different – meaning aging profiles are significantly less accurate.

“Weathering prediction processes have been developed over many years, but with inkjet printing gaining popularity in the production of outdoor-durable displays we needed to update our approach,” said Bruce. “In our latest white paper we outline IMAGE, a new process for generating colour profiles that can help sign and graphics businesses design, sell and maintain graphics that will look better for longer.”

The white paper, entitled The IMAGE Process: Accurate Full Color Image Aging, is available to download here.

For further information on Nazdar inks, visit: www.nazdar.com

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