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New corrugated experience to feature at FESPA 2018

New corrugated experience to feature at FESPA 2018

FESPA will introduce a new Digital Corrugated Experience at FESPA Global Print Expo 2018, which takes place at Messe Berlin, on 15th-18th May 2018

FESPA’s Digital Corrugated Experience is an educational and experiential area, which will showcase the commercial and production advantages of digital print for corrugated packaging and retail display applications, aiming to highlight to packaging converters and box-makers to the benefits of integrating digital technology into their production mix.

The Digital Corrugated Experience will address all elements involved in printing corrugated materials, including: substrates; workflow solutions; digital printing technologies; materials handling; primers, inks, coatings and varnishes, plus cutting and folding.  Digital print complements traditional analogue methods, enabling converters and display makers to expand their offering with prototyping, short-run, versioning or customisation of boxes and displays.

Located in Hall 5.2 at Messe Berlin, the new area will have a different format to the rest of the FESPA 2018 exhibition. It will combine short educational Print Corrugated conferences with business-building discussions with industry-leading suppliers, among them HP, Lamina, Sun Automation, Inca Digital and BCS- Autobox. Participating conference speakers will include independent industry specialists, experts and brands.

Visitors will also gain inspiration and knowledge from a showcase of digitally printed corrugated applications, such as shelf-ready and transit packaging boxes, pallet surrounds, promotional packaging and POS displays, supported by like-for-like printing comparisons, samples and narratives helping visitors to evaluate the wide range of commercially available solutions.

The launch of a FESPA Digital Corrugated Experience reflects growing interest from both the packaging and speciality printing communities in the technology solutions, materials and workflows required to take advantage of digital print for short run and customised packaging. This is supported by independent research by Smithers Pira, which predicts that digitally printed corrugated material will accelerate from a global value of $1.44 billion today to be worth over $2.35 billion by 2020.

FESPA CEO Neil Felton explained: “FESPA has been a leading force in the transition from analogue to digital print in the signage and graphics market, guiding our community of printers and sign-makers on the integration of digital inkjet technology alongside their analogue production processes as a driver of business transformation.”

Luis Christophe, EMEA Corrugated Segment Marketing Manager at HP, a sponsor of the new feature, commented: “HP is very pleased that FESPA is organising a dedicated Digital Corrugated Experience. We have seen a lot of interest from the corrugated industry in learning more about the economics of digital production, the potential to add value, and the workflow implications of integrating digital technologies into the existing production environment. We are excited to showcase our applications in both pre- and post-print and to offer visitors in-depth discussions with our specialists.”

FESPA’s Digital Corrugated Experience is free to attend for registered visitors to FESPA 2018 Global Print Expo. For more information visit: www.corrugatedexperience.com

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