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New Sales and Marketing Manager for FESPA Mexico

New Sales and Marketing Manager for FESPA Mexico

FESPA has expanded its three-strong team in Mexico with the appointment of Benjamin De La Grana as Sales and Marketing Manager.

In the newly-created position, Benjamin will spearhead FESPA’s growth strategy in the region, with responsibility for sales and marketing for the annual FESPA Mexico exhibition, as well as other future FESPA initiatives.

Benjamin joins FESPA from prominent Mexican integrated marketing agency Zetapublicorp, where he held the position of Commercial Director for four years, with responsibility for account growth and new business development. He has over 10 years’ marketing experience, having worked in a number of marketing and communications roles prior to joining Zetapublicorp, including Med Center Pharmaceutical Digital Agency, Altrox, Future Group Advertising Agency and Sony Pictures Home Entertainment. Benjamin holds a Bachelor Degree in Communications from Universidad Anáhauac as well as certificates in Digital and Business Marketing and Promotional Marketing.

The 2018 FESPA Mexico exhibition will take place on 20th-22nd September 2018 at Centro Citibanamex in Mexico City.

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