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Pixartprinting appoints new Marketing & Sales Director

Pixartprinting appoints new Marketing & Sales Director

Pixartprinting has appointed Federico Gonzalez as its new Marketing & Sales Director.

Originally from Argentina, where he was a member of the Argentinian national handball team, Federico Gonzalez moved to Italy when he was 20 and later graduated from Ca’ Foscari University in Venice with a degree in Business Administration and Management.

He began his career at Pixartprinting in the Customer Care department, before becoming the company’s Digital Marketing Manager and then its Commercial Manager. His new role will see him heading a team that covers all facets of marketing.

Federico commented: “We are taking steps to reinforce our leading position in the upload and print market and to ensure that the double-digit growth achieved in recent years continues despite the changing environment.

“The market is undoubtedly more crowded and, as well as our direct competitors, our diversification policy has seen us challenging businesses in vertical markets that go beyond simply providing printing services. It’s an increasingly absorbing challenge and we plan to further develop our team to encompass those skills not currently found within the company”.

He added that the company has already implemented a new marketing strategy that aims to improve coordination between online and offline activities and also plans to further develop its customer investment programmes, introduce more products for vertical markets and to increase its growth throughout Europe.

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