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Potts Print scores a first

Potts Print scores a first

Potts Print is a company on the rise. As a highly-regarded litho printer with a proud history in the North East spanning nearly a century and a half, Potts recently expanded into wide format digital printing, acquiring large format specialist, Digital XL Services in 2014 and, appointing Digital XL’s owners, Iain McDougal and Keith McHugh, to head up the new division.

After deciding, at the end of 2014, to accelerate the new division’s growth, Iain, Keith and the rest of the Potts senior management team began the search for high-quality kit, but although they recognised that it was vitally important to select the right equipment, they also wanted to find a supplier whose complete product portfolio and service proposition would grow in line with Potts on expansion in the future.

After six months reviewing all of the various options on offer, the Potts team visited Fujifilm’s Advanced Print Technology Centre in Brussels, a trip that, according to Keith McHugh, proved pivotal.  He said: “It really opened our eyes to the potential offered by wide format. We were there primarily to look at the Acuity F, as we needed a high performance flatbed to meet growing customer demand and we obviously liked what we saw, as we ended up buying that machine – a UK first – and we’ve been very happy with it. But the decision to go with Fujifilm wasn’t just about the Acuity F – or any other single machine – but about Fujifilm’s product portfolio as a whole and the support it offers along the way.”


This perhaps explains why, when the Potts team caught sight of the Acuity LED 1600 II, it lead to what Keith now describes as an ‘impulse buy’.  He explained: “This machine was not even on our radar, but we saw it in action in Brussels while looking at the Acuity F and we recognised its potential for running bespoke, short-runs – alongside the longer runs handled by the Acuity F. Together they are a great combination for the business.”

The Acuity F flatbed printer delivers high speed, near photographic image quality prints, producing sizes up to 3m x 2.5m wide, and delivering double-sided printing on irregular or pre-cut substrates up to maximum thickness 50mm. It is the most productive printer in the popular Acuity series, having been optimised for the efficient and high-speed production of rigid media applications.

The Acuity LED 1600 II large format LED UV hybrid inkjet printer is designed to provide exceptional print results in the most environmentally friendly way. Fujifilm’s unique, purpose-designed ink, printheads and curing system deliver near-photographic quality print at an impressive maximum print speed of 33m2/hr – an increase of more than 50 percent over the previous model. This version is also able to print white and clear in a single pass, and has enhanced vacuum modes for more difficult materials, such as thin or low-strength films.

Potts Print’s Business Development Director, John Conway, is also looking forward to establishing Potts as a formidable presence in the wide format digital sector:  He observed: “With our established range of sheet fed lithographic, short run digital, mailing and fulfilment services, our wide format digital print offering complements and supports our aim to become a ‘one stop’ print solutions company. We work with some powerful brands and have already completed several major projects with them that have included wide format print during 2015. With this latest investment we can now work closely with our clients to deliver a complete project, every time, seamlessly and without compromise on quality or turnaround.”

For further information on Fujifilm’s range of printers visit:, or

For further information on Potts Print visit:

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