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Premium Beauty

Premium Beauty

Following the recent opening of Essex’s first John Lewis department store in Chelmsford, W&Co Displays and Signs is celebrating 10 successful years supplying its lightboxes to the UK’s favourite retailer.

The relationship between the two companies began in 2006 when W&Co’s sleek, ultra-slim T5 tube illuminated light boxes were originally selected for a trial run at the John Lewis Glasgow store, where their robust build quality, high brightness and even illumination proved to be just what was required. A nationwide roll-out followed, with the first lightboxes being installed in the Perfumery and Beauty departments at John Lewis’ flagship store on London’s Oxford Street and thereafter at its stores at Bluewater, Edinburgh, Milton Keynes, Leicester and Newcastle.

Five years and several stores later, LED versions of the ultra slim light boxes were installed at Westfield, Stratford City in time for the London 2012 Olympics. The LED light boxes offered higher brightness in a slimmer frame and, most importantly, had a lower energy consumption too.

In 2014 the lightboxes received a further modification, with the snap frame being replaced by magnetic lift off front cover to facilitate quick and easy updating of the graphics. In addition, the slimmer profile of these new ultra-thin Tantolightboxes enabled them to be fully recessed into the new, trellis-like framework in the store’s Premium Beauty department. The first examples of this new style were installed in the York, Oxford Street, Exeter and High Wycombe stores and is now also being rolled out at Chelmsford, the first John Lewis store in Essex, which includes beauty counters for M.A.C, Charlotte Tilbury and Nars. In addition, W&Co will also equip the new John Lewis stores that are opening in Leeds, Oxford and Westfield White City between now and the end of 2017.

For further information on W&Co.’s products, visit: www.w-co.co.uk

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