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Printdesigns revolutions its business

Printdesigns revolutions its business

Staffordshire-based large-format digital print company Printdesigns has ordered its second Zünd G3 digital cutter to cope with increasing demand for its expanding range of portable fabric-based display stands.

Printdesigns launched its TEXStyle display range in 2013, following the installation of a 3.2m-wide Mimaki JV-5 DS printer and a rotary Monti Antonio heat press.

Mark Thompson, Director of Printdesigns explained:  “Our main area of business is the production of quality, portable display solutions for the self-build exhibitor and, for many years, the market has been dominated by traditional products that employ heavy, rollable graphics printed onto PVC or polyester films.

“Our customers are always seeking new solutions that offer easier assembly, increased portability and, most importantly, a higher lever of aesthetic finish. The introduction of fabric graphics, along with lightweight supporting frameworks, have enabled us to offer newer, more innovative products to our customers.”

However, the success of the line created a bottleneck in production, as the seamstress team was hand-cutting the fabric – a process that took longer than the actual printing – so Printdesigns decided it was time to invest in digital cutting equipment.

Mark Thompson continued: “We considered both Zünd and another digital cutting brand but were definitely more impressed by Zünd’s professionalism. While the other manufacturer allowed us to see its equipment in situ at the print room of an existing end user, a visit to Zünd’s dedicated demonstration centre in St Albans, gave us the opportunity to sit down, ask questions and really consider the machine in a comfortable environment. It’s a big investment so you want to be sure that you will receive the optimum level of help and support.”

Since Printdesign’s visit Zünd’s demonstration suite has been renovated and further upgraded, providing an even better experience for current and future users.

Printdesigns has been running the Zünd G3 2m-wide cutting table for almost three years and, according to Mark, it has helped to revolutionise the company’s operating procedures. He reported:  “We went from struggling to finish at the end of the day, to having time to spare. It’s worth every penny that we paid for it and more.”

The company is now awaiting the September arrival of a second Zünd G3, configured specifically to meet its needs. Mark observed: “Soft signage graphics are generally produced on one big piece of fabric measuring 3.2m wide, which is great for the customer, as there are no panels to line up, but harder for us with our existing two-metre-wide cutting table, but the new Zünd G3 cutter has a 3.2m-wide bed to facilitate he trimming of full-width rolls of fabric quickly and with perfect precision every time. The new cutter will also feature a specially developed fabric tensioning system, which is critical for the effective transport of the high elastene-content polyester fabrics used for our graphics.”

He admits that he didn’t actually see the wider Zünd in person before submitting the order, basing the decision on the success of the two-metre table and the high-quality support of Zünd engineers. Zünd will ensure that both the new and older cutting machines are located in the most ergonomic way possible in Printdesigns’s warehouse in Stone, Staffordshire.

Commenting on the installation, Nick Reed, Product Manager at Zünd Plotting Systems (UK), said: “For print businesses that traditionally cut materials manually, the addition of a Zünd digital cutting table – configured to suit their unique requirements – can absolutely transform production, as Printdesigns discovered.”

He added: “And, since so few UK graphic companies can handle very wide fabrics, this 3.2m machine gives Printdesigns an even greater competitive edge in the marketplace. The demand for lightweight exhibition graphics is set to grow and grow, and Printdesigns is ideally placed to grow with it.”

For further information on Zünd digital cutting equipment or to book a visit to Zünd UK’s demonstration suite, please e-mail or Tel: 01727 833003 or visit:

For further information on Printdesigns, visit

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