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The proof of the pudding…

The proof of the pudding…


Trade UV litho printer, Oriel Printing, has embraced digital technology with an investment in Fujifilm’s Acuity 1600 LED to provide customers with high quality and cost-effective prototypes.

Richard Simms, the company’s Managing Director explained: “We had been monitoring the digital landscape for a while in search of a UV inkjet solution that could be easily integrated within our existing production environment and would enable us to offer on-demand and cost-effective quality colour proofs on various substrates.”

Fujifilm’s Acuity LED has the capability to print six colours plus white and clear, and is also extremely versatile in terms of material handling, both of which were fundamental in Oriel Printing’s decision making process. Richard commented: “We deal with a variety of materials, such as plastics, foil paper, vinyl and carton board, and we were impressed by the Acuity LED’s ability to print directly onto substrates up to 13mm thick, using white ink and clear varnish options.

Oriel Printing is planning to use the Acuity LED both to produce short-run labels and packaging proofs without incurring the costs and make-ready times of a conventional litho press. Richard added: “We are excited about our first dip into digital UV printing and we believe that our clients will appreciate receiving an accurate proof of their jobs on the actual carton board that will be used for the full production run.“

Richard is also satisfied with the Acuity LED’s green credentials, which fit with Oriel Printing’s ethos. He observed: “UV LED technology consumes far less energy than conventional UV lamps and lasts up to ten times longer. We are always happy to reduce power costs and have already invested in energy savings projects, such as the installation of solar panels on the roof of our premises to generate sustainable electricity.“

Finally, Richard has no concerns about the level of service he expects: He confided: “We have an established relationship with Fujifilm as a long-standing and reliable supplier and what’s more, Fujifilm’s XMF workflow has already optimised our production environment.”

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