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Prosign finds design inspiration with Xanita

Prosign finds design inspiration with Xanita

Since launching Xanita board in the UK earlier this year, Antalis has enjoyed an overwhelmingly positive response from visual communications customers looking for a sustainable alternative for use in POS, exhibition, display and signage production.

With the use of plastics very much under scrutiny, Xanita is helping to meet the growing demand for more environmentally friendly alternatives. Antalis customer Steve Hardy, a Director at Prosign Print and Display, based in the East Midlands, reports that the number of customers questioning the environmental credentials of sigmaking materials began to increase about 18 months ago. He said: “We’ve experienced a noticeable increase in pressure from our customers to do away with PVC-based materials that seems to have accelerated over the last three months. We’re now receiving requests for greener options on a daily basis”.

For Steve, Xanita board has been central to Prosign’s ability to fulfill this demand. A 100 percent repulpable engineered, closed-cell fibre-board, it is manufactured with a corrugated kraft core made of recycled cardboard boxes. As well as being environmentally friendly, it is also lightweight and very strong, making it the ideal solution for a wide range of decorative and structural applications, including POS, shop-fittings and exhibition design.

However, Steve believes that Xanita has done much more than provide his business with a sustainable alternative to rigid boards; he claims that it has also helped to transform Prosign from a large format print company into a creative solutions provider, by expanding its product portfolio and significantly increasing its turnover in the process.

He continued: “Xanita has opened up some interesting conversations with our customers. Whereas they might previously have gone down the straightforward poster route, we are now working with them to devise some really innovative ideas. Where they are finding Xanita particularly interesting is in the production of floor-standing displays. Instead of using cardboard for short-term promos, or wooden or metal stands for long term displays, Xanita slips nicely in between. It is lightweight like cardboard but, being more robust and durable, it offers much greater longevity.”

Although it is possible to print directly onto Xanita board, Steve has experimented with wrapping it in a variety of sustainable substrates to add to its versatility. He said: “The team at Antalis have been very helpful in suggesting products that we can use with Xanita – for example, we have used the textured wallpapers from the Coala WallDesign range to achieve some really nice effects that our customers have loved.”

Steve’s passion for Xanita board is shared by the whole team at Prosign, which has been inspired to come up with creative ideas for its use. In fact, its eagerness to test out Xanita’s capabilities has led to the creation of an inspirational break-out room at Prosign’s premises, which sports an outdoor patio theme. Everything in the room is made out of Xanita board, from the pergola and bench to the barbecue and even a radio that plays birdsong! It effectively showcases the scope of three-dimensional engineering and the product’s huge potential within the retail display market where sustainability is a key concern.

Steve’s advice to other large format printers and signmakers considering the use of Xanita board is: “Just get creative! For those businesses with creative design skills and a willingness to invest in the necessary tools and software – if they don’t already have them – it’s a rigid substrate with all the right credentials to meet the need for more sustainable products while, at the same time, also helping businesses like ours to tap into new markets.”

For further information on Xanita board and Antalis’s growing portfolio of environmentally-friendly visual communication substrates, visit: www.antalis.co.uk

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