Quality plus speed equals MTEX
The growth in the popularity of soft signage and its potential profitability has inspired Digital Imaging Services (SIS), based in Wolverhampton, to take a step into direct-to-textile printing with an investment in an MTEX 1800 printer.
DIS specialises in high-end, project-based work for the retail, automotive and events sectors, and if testament was needed as to its skills in this area, the fact that it recently won a silverprize at the International MacTAC creative awards for its work, should speak for itself.
Explaining the company’s heritage, Managing Director Mark Bradley said: “We were one of the first companies in the Midlands to specialise in grand format digital printing when we first started up in 1996, and since then we’ve gradually built up a reputation for quality, reliability and creativity.”
He continued: “We now have an international, client base, and often deliver graphics for prestigious events in cities such as London, New York, LA and Paris.In fact, the first project we completed on the MTEX 1800 was for an event for D&AD in the capital. We’d had the printer for less than a week before that particularinstallation, but we knew we could rely on it to deliver the goods in time.”
Part of the D&AD projectcomprised the production of a number of branded drapes, satin flags and hanging fabric banners and the MTEX 1800enabled the DIS production team to control both the quality and colourof the output to ensure that all graphics precisely matched, despite the fact that a wide range of different substrates was used.
Prior to the installation of the MTEX machine, the company was already well-equipped with a portfolio of UV, solvent and aqueous printing facilities, but it was keen to move into direct-to-textile sublimation printing and, after considering a number of options decided on the MTEX 1800, as it effectively combined both the quality and productivity DIS required.
The MTEX is a direct-to-fabric 1.8m sublimation printing solution with integrated fixation is the ideal and affordable solution for sign makers and graphic display professionals. Built to the same standards as the 3.2m wide MTEX 5032Pro printer, the market leading 3.2m wide textile printer, It is suitable for the production of home textiles, backlit applications, flags and banners, sun blinds, window fashion and automotive upholstery. Print resolution from the Epson heads is up to 1440dpi, with speeds up to 48sqm per hour.
Mark observed: “We pride ourselves on offering complete bespoke solutions, and that means being able to offer reliable, consistent printing across a range of applications and media, including high end graphic solutions, such as retail lightboxes.
“The quality of print from the MTEXincludinghe depth of the blacks, as well as the consistency and vibrancy of colour, made it a winner for us.
However, he added: “Quality is no good without productivity. In the commercial world you can’t have a machine that will print just four perfect flags a day when you have an order for hundreds! Happily though, the MTEX delivers on every level, offering us areal competitive edge.”
DIS, which currently employs a staff of 17 and operates from a 14,000 sq.ftfacility, initially plans to use the MTEX to offer a wider portfolio of products to its current clients before fully capitalisingon the opportunities offered by soft signage
Mark concludes: “At the moment we’re working with a Scottish whiskey company on gallery graphics that they’ll probably use for the next five to ten years, but the retail and events markets demand graphics that can be changed as often as once a month or seasonally. Now the MTEXhas provided us with the ability to fulfill this demand and, by reusing simple framing systems, along with reduced transport and handling costs, we are perfectly placed to offer bespoke graphics for regular promotions and events at an affordable price. And we can’t wait to get going!”
For further information on Digital Imaging Services, Tel: 01902 406 000 or e-mail firstname.lastname@example.org