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Quick moves at Sushi Samba

Quick moves at Sushi Samba

Hertfordshire-based Millharbour Digital recently completed a branding project at Sushi Samba, London to celebrate the UK STEM Awards 2017, which included the printing and installation of a wide array of temporary graphics on multiple surfaces, using Arlon vinyl supplied by CMYUK.

Sponsored by The Telegraph, the awards offer STEM (science, technology, engineering and maths) undergraduates the chance to prove their talent to some of the biggest names in industry, while also offering them a chance to win £25,000. This year’s winner, Je Gibson, anelectronic and electrical engineering student at the University of Strathclyde, designed a futuristic aircraft carrier in the BAE Systems-sponsored Defence Technology Challenge.

Based on the 38th and 39th floor of the Heron Tower in the City of London, Sushi Samba, which specialises in Japanese, Brazilian and Peruvian cuisine, provided a stunning backdrop for the awards ceremony. The temporary graphics were installed just prior to the lunchtime event and removed cleanly as soon as it concluded, thus enabling Sushi Samba to resume its day-today operations.

A four-person installation team from Millharbour Digital arrived at the venue at 6.00am on the morning of the event and all printed graphics had to be in situ by 11.00am.

Simon Beattie, Account Manager at Millharbour Digital, explained: “We needed to print and install the graphics in a very short timeframe and – having spoken to the team at CMYUK – Arlon 4300 DFP matte removable vinyl seemed to be the ideal solution.”

Arlon’s 90-micron DPF 4300 is an intermediate multi-purpose print media film featuring a removable adhesive. The easy on, easy off features include a robust face film that is thick enough to be easily applied without an overlaminate, while the adhesive also permits easy removal on a variety of standard surfaces, such as walls, windows and more. It offers flexibility and high opacity for covering previous graphics, as well as providing good resistance to scuffing, tearing and abrasion, thus helping to protect graphics.

Simon continued: “We had to quickly install the printed graphics onto multiple – and sometimes challenging – surfaces, including mosaic walls, wooden facades, glass windows and painted walls. The Arlon material enabled us to do exactly that. Thanks to the flexibility of the film and its ultra low-tack formulation, we were able to stretch it around corners, cut it around plug sockets, and move it into position with ease.”

He concluded: “Following the event, the customer was able to cleanly remove the printed materials without any damage to the surfaces onto which it had been applied. The feedback was very positive. Our client said that the graphics looked fantastic and helped to make the awards a real success.”

A video of the graphics can be viewed at: https://youtu.be/df51JYJcI5M

  For further information on Millharbour Digital, visit: www.millharbour.co.uk   

 For further information on CMYUK, visit: www.cmyuk.com

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