REACT delivers printer breakdown cover for just £1.78 a day
REACT is the name of the new technical support service recently launched by CSL Digital, a leading supplier of wide format printing technologies, inks and ancillary products in the UK.
According to CSL Digital, REACT is a direct response to the increasing number of requests from customers looking for a more affordable alternative to the traditional manufacturer extended warranties that provide technical support for wide format printers.
Justin Atkinson, Technical Director at CSL Digital, explained: “Although we will always offer manufacturer extended warranties to our customers, it’s often the case that, mainly for financial reasons, a significant number of our customers choose not to take up this offer.”
Fortunately, CSL Digital has always had its own team of technicians and field engineers to support customers that find themselves out of warranty when a problem occurs. Based on up to date product knowledge and training, this team is equipped to deliver support across a broad range of wide format printing and cutting technologies, including Roland, Fujifilm, Mimaki and Mutoh. Using this in-house resource, the company has now decided to roll out a new technical support model that’s similar to the emergency breakdown cover you might take out for your car or van.
According to CSL Digital, REACT offers wide format printer owners a range of technical support services, including preventative maintenance visits and breakdown cover that provides telephone support, call outs and onsite engineer time from as little as £1.78 a day. REACT membership also entitles customers to various discounts and CSL Digital customers will also receive a special rebate on the inks, materials and accessories that they purchase over the course of a year, which can be used to offset or entirely pay for the cost of REACT membership.
Justin Atkinson concluded, “By launching REACT, we hope to offer all our customers, whether under warranty or covered by REACT membership, the peace of mind of knowing that professional technical support for their business-critical printing or cutting equipment is only ever a phone call away. ”