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Realignment for Mutoh

Realignment for Mutoh

Mutoh has announced an organisational realignment across its EMEA business units, which is designed to strengthen its go-to-market model, optimise efficiency and performance in its logistics structures and to drive profitable growth.

Starting from April 2014, the Japanese wide-format printer and cutting plotter manufacturer will unify its EMEA warehousing and logistics activities, in a move that will see all Mutoh hardware manufactured in Japan, including consumables, supplies and spare parts, being warehoused at Mutoh Belgium for direct shipment to all authorised Mutoh resellers across the EMEA business area.

In line with Mutoh’s global strategy, all core product marketing, commercial marketing and marketing communication activities for the EMEA territory will, at the same time, be centralised at Mutoh Belgium.

The individual Mutoh business divisions Mutoh Belgium, Mutoh Deutschland and Mutoh North Europe will remain responsible for all sales, after-sales service, technical service, local marketing and sales support activities in their respective sales territories.

Commenting on this move, Arthur Vanhoutte, Mutoh Belgium’s Managing Director, said: “This plan will provide us with opportunities for further optimisation of our cost structures and more effective brand building and marketing communication activities, whilst at the same time increasing the efficiency and effectiveness of all Mutoh business units in Europe. These steps will create a more powerful organisation to demonstrate the strength of ‘One Mutoh’ and will lead to a better customer experience.”

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