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Retail is detail

Retail is detail

Specialist printable media distributor and manufacturer, Soyang Europe has further increased its already substantial wide and grand format textile offering, with the addition of new lines to its three product ranges.

Suitable for printing onto almost any dye sub, UV or latex printer, the company’s fabrics are renowned for providing high quality solutions for the indoor and outdoor display sectors in the retail, exhibition and soft signage sectors.

“We now have three extremely strong brands in our line-up,” commented Managing Director, Mark Mashiter. “Soyang Europe has been Endutex’s exclusive UK distributor for nineyears and the range of these European manufactured textiles offers extensive options for front and backlit graphics, mesh, seamless wall coverings, flags, canvases and more.”

The Endutex range includes PVC and acrylic coated polyester products, typically printable with UV ink, as well as PVC-free dye sub printable recyclable solutions in widths right up to 5m.

Soyang Europe also offers an additional European textile brand, Aurich Textilien, the German vertical manufacturer of knitted and woven dye sub fabrics, including backlit, decorative display, mesh and flag.

Mark Mashiter continued: “The Impact Prime product is one of our best sellers. As a backlit, it prints beautifully using the direct dye sublimation process, yielding rich, deep colours, dense blacks and with no pin-holing, something that with the advent of lightboxes has become a prerequisite of a quality backlit fabric.”

SoyangfactoryHowever, the biggest news from the company is the substantial growth in its own So-Tex range. Soyang Europe’s Sales Manager, Tim Egerton observed: “This range of Far East manufactured textiles represents a quantum shift in quality and innovation. When it comes to quality control, we expect all of the fabrics we sell to meet the exacting demands of the European market and happily, Soyang’s new plant would be the envy of any European manufacturer!”

The company’s newly opened production centre near Haining, China takes its knitting, weaving, laminating and coating lines to over 66,000sq metres when combined with its state of the art production and research and development facility in Hangzhou.

Tim added: “The raft of new products coming from the factories, coupled with our substantial stockholding in the UK, ensures we’re able to promptly fulfil any request for fabric throughout our ranges up to five metres wide.”

According to Mark Mashiter, the increase in Soyang’s product range has not only been fuelled by its new production facility, but by an increase in demand from the retail sector. He reported: “With high street brands systematically overhauling their point of sale display systems and the vast majority now using some form of textile, either in lightboxes, frame systems or suspended displays, the demand has rocketed.

Interestingly, he goes on to suggest that retail chains that don’t include textiles as part of their overall point of sale materials, are missing a trick, saying: “There is a danger that their customers will find the shopping experience they are offering less appealing. However, the benefits of textiles aren’t simply aesthetic.  They are easier and cheaper to transport and install and, perhaps most importantly for the print provider, the ease and regularity with which they can be changed, can really help to boost sales revenues too!”

Soyang Europe is also seeing a significant shift towards the use of textiles in the exterior signage sector. Tim Egerton noted: “The technical benefits of using a textile are a big factor when it comes to building wraps, soft signage and event branding. Structural aspects, such as rigging and anchorage can be reduced, thus saving both time and the overall cost of installation.Additionally, the use of perforated textiles reduces wind loading, which ensures the installation remains stable and above all, safe.”

Soyang Europe’s textile ranges are available on next day delivery from the 1.3 million square metres of material that the company holds in stock at its recently opened distribution centre in Lancashire.

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