RGVA nails new livery for Toolstation
In a move aimed at enhancing its brand presence on the UK’s roads, tools and equipment supplier,Toolstation has unveiled a striking new livery, which has been fitted across much of its delivery fleet.
Graphics specialist RGVA applied the new liveries to 34 trucks and trailers over a six-week period. Each of the vehicles, which are owned and operated by third-party logistics provider Howard Tenens as part of a logistics contract, are now run in Toolstationcolours, replacing the existing Howard Tenens livery.
Beth O’Neill, Group Commercial Manager for Howard Tenens, commented: “The team at Toolstation understand the vital role the vehicles play in building brand awareness from the road and, as the company is such an important customer, we worked together to consolidate their corporate identity across the fleet, applying the company’s livery to each of the vehicles we use as part of their operation.
“When it came to fitting the graphics, RGVA was the obvious choice. We’ve worked with them in the past and knew we could rely on their team to complete the work quickly and to the highest standard.”
The newly re-branded vehicles include nine DAF XF105 tractor units, 13 DAF CF75 26-tonne rigid trucks, both curtainside and box variants, and 12 trailers. A variety of different vinyl application techniques were used, including cab wraps, trailer graphics and new curtain designs.
As a Gold-tier 3M Select Graphic Specialist, RGVA is able to offer Howard Tenens a three-year, 3M Matched Component System warranty guaranteeing the quality of the materials and their application. RGVA’s team of fitters opted to use 3M’s versatile IJ180 and IJ140 vinyl, which is certified for use with HP Larex printers and thus perfectly suited to the variety of application processes involved.
With Toolstation’s vehicles on the road five days per week, RGVA arranged the installation process in such a way as to minimise any interruption to the day-to-day operation of the fleet.
Beth O’Neill continued: “We presented RGVA with a real challenge when it came to completing this job and they had to go above and beyond to deliver within the timescales we specified. That said, RGVA’s flexibility and commitment made it happen and everyone at Howard Tenens and Toolstation is delighted with the results.”
The vehicles operate out of Swindon, Daventry, Redditch and London making deliveries to a portfolio of more than 270 trade counters across the UK daily.
For further information visit: https://rgva.co.uk