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See-through fashion

See-through fashion

Organised by London’s Victoria and Albert Museum, Shaping Fashion was an exhibition of Balenciaga’s garments and hats, plus those of the designer’s protégées, that ran from June last year until February 2018, with the last few days coinciding with London Fashion Week.

London-based Rose Design was commissioned to provide the event’s marketing campaign, which included a series of window graphics at the prestigious May Fair Hotel. Particularly notable was a work by contemporary British photographer and artist, Nick Veasey, a British photographer who works primarily with images created from X-ray imaging. Some of his works are partial photomanipulations with Photoshop and thus he works with digital artists to realise his creations.

 

Nick’s work formed part of a collection of display graphics that were printed and installed to the ground-floor windows of the May Fair Hotel by WithPrint, the Bristol-based digital print specialists. Passers-by registered an element of surprise when confronted with an X-Rayed dress, while those and inside were similarly impressed because, despite the graphics covering most of the window, the view out was virtually unobstructed.

Commenting on the project, Alan Smith of Withprint explained: “We used Contra VisionCampaign 40 percent perforated window film for the graphics, which feature intricate dresses and were printed on our large format UV printer before being shape-cut and carefully packed. As Contra Vision is applied dry to the windows, it enabled us to carry out the installation with minimal disruption to the hotel, their staff and, most importantly, the guests.”

Once the WithPrint team had applied the images to the hotel windows, the comments came thick and fast, with many declaring that: It was almost as if the dresses were on display in real life!”

While Balenciaga can claim enduring evidence of his fashion legacy, all that remains of Rose Design’s campaign and WithPrint’s installation is the memory. Once the campaign was over, the Contra Vision perforated materials used were removed without a trace!

For further information on WithPrint, visit: www.with-print.co.uk

Or further information on Rose Design, visit: www.rose-design.co.uk

For further information on Contra Vision, visit: www.contravision.com

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