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Showroom extravaganza

Showroom extravaganza

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Inspired to create a stylish nightclub-themed environment for its prestigious location in London’s Park Lane, car retailer MINI entrusted sign and display specialist W&Co with the planning, design and implementation of a major refurbishment project to transform its showroom using a combination of the latest sign, display and LED lighting technologies.

One of the most striking features of the refurbished showroom is the 24 metres of feature lighting that comprises RGB colour-changing LED-illuminated panels, opal diffusers and low-iron toughened glass fascia units. The light-changing panels border a raised platform that surrounds the ‘dance floor’ in the centre of the showroom where the cars are situated. Exciting backdrops were created for the static models on the ‘dance floor’ using large-format fabric-faced light boxes incorporating graphics that included a MINI rally model.

The nightclub theme extended to the rest of the car dealership in which LED light panels, illuminated window arches, reception desks and feature walls were installed. To attract visitors, illuminated signs were also installed inside and outside the showroom and incorporated the MINI logo to complete the transformation.

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